About the Role

Total Wine & More is seeking an experienced Senior Product Manager to join our Technology organization in Bethesda, Maryland. This role is responsible for leading strategic Marketing Technology initiatives spanning Marketing, Loyalty, Email Campaigns, Personalization, Promotions, and Customer Service platforms. As a key leader, you will partner closely with stakeholders across the enterprise to define product strategy, prioritize investments, and deliver solutions that drive customer engagement and business growth. You will own the product vision, roadmap, and execution for our personalization capabilities and omni-channel marketing programs, ensuring alignment with broader enterprise objectives. You will report to the Sr. Director, Marketing & Corporate Systems.

You will

• Define and execute the product strategy and roadmap for Marketing Technology solutions.
• Lead initiatives across Marketing, Loyalty, Email Campaigns, Customer Service, Personalization, and Promotions.
• Translate business objectives and user needs into actionable product requirements and features.
• Partner with business and technology leaders to prioritize investments and align product delivery with enterprise goals.
• Drive the development and enhancement of best-in-class omni-channel customer experiences.
• Manage the full product lifecycle, from discovery and planning through delivery and continuous improvement.
• Oversee and mentor a team QA Analysts and Business Analysts.
• Establish key performance indicators and measure product success against business outcomes.
• Foster strong collaboration across Marketing, Digital, Customer Service, Technology, and Operations teams.

You will come with

• Bachelor’s degree in Business, Technology, or Computer Science or equivalent years of experience
• 7+ years of experience in Product Management, preferably leading Marketing Technology, Loyalty, CRM, Personalization, Customer Service, or Digital Commerce initiatives.
• Proven experience defining product vision, strategy, roadmaps, and feature prioritization for enterprise-scale technology solutions.
• Strong understanding of customer engagement platforms, marketing automation, promotions, loyalty programs, and omni-channel experiences.
• Experience leading cross-functional teams and collaborating with business stakeholders, engineering teams, vendors, and executive leadership.
• Strong analytical and data-driven mindset with experience leveraging metrics and customer insights to inform product decisions.
• Certified Scrum Product Owner (CSPO), Product Manager/Product Owner, or similar product management certifications are preferred.
• Experience with marketing technology platforms, CRM solutions, loyalty systems, customer data platforms (CDPs), or personalization technologies is highly desirable. Salesforce is desirable

We offer

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• & More!

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at !

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

Worker Type:

Regular

Pay Range:

$145,750.00 - $204,400.00 Annual