Company: CGL
Department: Client Experience
Employment Type: Regular Full-Time
Work Model: Hybrid (2 days in office)
Language: This role operates in English.
Additional Information: This/these role(s) is/are currently vacant
The Opportunity:
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society. Our people are at the heart of this mission, and we foster a culture that supports growth, innovation, and purpose-driven work.
As the Product Manager, you will be responsible for delivering best-in-class client growth campaigns that support acquisition, retention, and deepening client relationships. You will own the end-to-end campaign lifecycle, partnering across business, marketing, sales, and operations teams to build and optimize programs that create measurable value.
How you will create impact:
- Develop and maintain a roadmap for the rollout of initiatives, ensuring timely and budget-compliant delivery in collaboration with delivery partners.
- Monitor and evaluate product performance, making data-driven decisions to optimize and enhance the product.
- Foster a culture of continuous improvement and innovation within the team.
- Apply incremental delivery principles, drive the delivery of business value, communicate progress, elicit feedback, and enable stakeholder reviews for validation in the process.
- Review and assess opportunities for new improvements and functionality based on feedback and business objectives.
- Leading and engaging your team to deliver strategic objectives through effective coaching and mentoring, identifying and developing emerging talent, and fostering an innovative, collaborative, and agile culture.
- Lead Campaign Strategy & Execution: Define and manage the roadmap for client growth campaigns and lead management journeys, ensuring alignment with client segment growth objectives and business priorities.
- Drive Client Acquisition & Conversion: Design, implement, and optimize campaign frameworks that support lead generation, nurturing, qualification, and conversion across multiple channels.
- Cross-Functional Leadership: Collaborate with Marketing, Sales, Business Intelligence, Technology, Operations, and Distribution teams to deliver seamless, data-driven campaign experiences.
- Voice of the Client: Leverage client insights, market research, advisor feedback, and competitive analysis to inform campaign strategies and improve the overall client experience.
Represent the product & client/ customer
- Articulating a compelling vision for business capabilities and CRM products while building an ongoing operating plan for the team to manage, support and improve products.
- Building the roadmap for assigned business capabilities and requirements and contributing to the overall vision and roadmap, while driving the digital product management process end to end.
- Maintains a good understanding of clients/users (their expectation, needs and pain points) and the product and delivers this knowledge into the team to focus deliverables and priorities.
- Be an advocate for the clients/users by owning issues, forming solutions and defining outcomes as you move the delivery of the roadmap to completion.
- Utilizes a deep understanding of product and clients as well as solid internal stakeholder relationships to prioritize product needs against development.
- Influence, persuade and advise on solution strategies and directions.
- Educate the team in the business domain to help establish better understanding of the solution/product to deliver value.
How you will succeed:
- You build strong relationships and influence cross-functional teams to drive outcomes.
- You foster a culture of innovation, experimentation, and continuous improvement.
- You are a strategic thinker who can translate vision into actionable plans.
- You communicate clearly and effectively, adapting your message to diverse audiences.
- You are comfortable navigating ambiguity and shifting priorities in a fast-paced environment.
To join our team:
- A Bachelor's or Master’s degree in business, Marketing, Engineering, or a related field.
- 3+ years of experience in product management, strategy, or client growth roles, ideally within financial services or a related industry.
- Proven experience leading cross-functional initiatives focused on lead generation, sales enablement, or client acquisition.
- Strong understanding of customer journey design, digital channels, and CRM/lead management platforms.
- Experience with data analytics, performance measurement, and reporting to drive product decisions.
- Excellent stakeholder management and communication skills.
What you need to know:
- Detail oriented work that requires frequent mental concentration for extended periods of time.
- You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.
Expected salary range $91,058.00 to $141,058+
The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.
Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.
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