Senior Sales Engineer

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

SeniorSalesManager-SingaporeRegion

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Your role and responsibilities

In this role, you you will be developing new business and expanding OEM market share in the region mainly in Penang Region (Northern) Malaysia as well support other SEA countries on demand Thailand, Vietnam, Indonesia, and Philippines, except Singapore.

The work model for the role is: #LI-Hybrid

This role is contributing to the Robotic & Discrete Automation Business Area in Malaysia.

You will be mainly accountable for:

• Drive regional sales across B&R’s full product range by pursuing new opportunities, expanding customer base through target accounts, cold calling, enquiry generation, and marketing initiatives.
• Achieve sales budgets at existing accounts through exceptional support, introduction of new/existing products and services, and by understanding customer requirements, market segments, and trends to deliver tailored technical solutions.
• Promote and sell new products, conduct technical trainings, hold in-depth presentations, negotiate and finalize deals, and coordinate with customers and internal teams for smooth execution.
• Ensure timely dispatches, purchase orders, payments, and rentals; maintain CRM entries, track after-sales support, organize workflow and meetings, and participate in brand promotion through exhibitions, seminars, and product demos.

Qualifications for the role

• Degree in Electrical/Mechanical/Mechatronic Engineering or equivalent
• Incumbent is required to have 3-5 years progressive customer service or direct marketing experience preferably in electrical /automation industry
• Demonstrated excellence in organization and time management skills. Able to perform multiple tasks efficiently
• Strong attention to details, possessing a team working aptitude and interested in preventing errors and solving problems
• Must work well under pressure, be able to juggle many projects simultaneously, and have excellent in-terpersonal and communication skill to influence both internally and externally
• Also have an excellent sense of priorities and exceptional phone and customer service skills

What's in it for you?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Benefits
We also offer our employees the following benefits:

• ABB provides competitive benefits, ask us!
• From well-being to retirement, ABB offers benefits that support every stage of your career.
• Our benefits? Competitive, comprehensive, and crafted with you in mind.
• From well-being to retirement, ABB offers benefits that support every stage of your career.

More about us
With more than 3,400 employees and 200 offices worldwide, B&R Industrial Automation Corporation is one of the largest and most successful companies in industrial automation. We offer first-class control, drive, industrial PC, and visualization solutions, continuing to set new standards within the automation industry.

B&R was founded in Eggelsberg, Austria in 1979 and rapidly became a global company. B&R Industrial Automation became part of ABB Group, further enabling B&R to continue its established trajectory of growth and success.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit to learn more about the impact of our solutions across the globe.