Senior Performance Data Analyst

JOIN OUR TEAM

BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

We are looking for a Performance Data Analyst to live at the intersection of data fluency, business outcomes, and customer impact — using analytics, automation, and adaptability to turn performance complexity into growth opportunities.

In this role, you’ll

• Build and maintain dashboards in Looker Studio and Power BI to monitor performance and business metrics
• Implement, maintain, and audit conversion events and user tracking via Google Tag Manager (GTM)
• Set up and manage tracking in Google Analytics 4, ensuring accurate measurement of the customer journey
• Deploy AI and automation tools to optimize recurring processes, report generation, data integration, and anomaly detection
• Analyze and report on the performance of digital campaigns (Meta Ads, Google Ads, Programmatic, etc.)
• Identify optimization opportunities and improvements in funnels, audiences, creatives, and targeting
• Collaborate with marketing, product, and BI teams to align business goals with the data strategy
• collaborate with external agencies or small technical teams related to the area

What we look for in an exceptional candidate

• +4 years of experience in data analysis, with a focus on performance and digital marketing
• Good familiarity with data analysis tools such as Looker Studio and PowerBI
• Familiarity with Google Analytics 4, including events and conversions
• Ability to generate actionable insights from performance campaigns and business KPIs
• Proficiency in Excel / Google Sheets, including dashboard creation, data compilation, and complex formulas
• Experience analyzing advertising campaigns and business metrics
• Familiarity with Firebase, Omega, Segment, or other attribution tools
• Fluent spoken and written English

Bonus points if you also have

• Fluent spoken and written Portuguese
• Advanced use of artificial intelligence tools
• Knowledge of or experience in the iGaming industry

How we do things

• Use data fluently to explain why performance moves, not just what moved
• Automate recurring reports and dashboards to reduce manual work and errors
• Frame insights in terms of player impact, not only channel efficiency.
• Prioritize analyses that directly support business decisions.
• Stays curious about new analytics methodologies and performance trends.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving