Senior Performance Marketing Data Analyst
crateandbarrel · Remote - Illinois ·
- Work mode
- Remote
- Seniority
- Senior
- Category
- Data analytics
- Experience
- 5+ years
crateandbarrel · Remote - Illinois ·
We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is nearly 60 years in the making—and our story is still unfolding.
As a Senior Performance Marketing Analyst, you will sit at the intersection of advanced analytics and modern marketing strategy, owning the transformation of complex media, customer, and business data into clear, actionable insights that directly influence how we invest, measure, and optimize our marketing efforts. You will act as a key analytical partner, focusing on media measurement, understanding ROI, incrementality, and the 'halo effect' of our media spend across digital and physical storefronts.
A day in the life as a Senior Performance Marketing Analyst...
Conduct in‑depth statistical analysis and modeling to evaluate marketing performance, ROI, incrementality, and cross‑channel halo effects across Search, Social, Streaming/CTV, and Display
Translate complex media and campaign data into clear, actionable narratives for marketing stakeholders and leadership, explaining not just what happened, but why it matters for the business
Leverage data to provide strategic reporting on budget allocation across Search, Social, Streaming/CTV, and Display to maximize return, utilizing advanced measurement tools including Media Mix Modeling (MMM) and incrementality testing
Own the development and maintenance of intuitive BI dashboards (Tableau/PowerBI) that allow marketing teams to self-serve insights and monitor campaign performance in real-time
Partner with Data Engineering to ensure data pipelines, tracking, and attribution logic meet analytical requirements
Design, implement, and optimize complex SQL queries and data structures (views, analytical tables) to efficiently support ongoing data analysis and analytical model development
Work closely with media teams, data engineers, and marketing leaders to deeply understand analytical requirements and translate them into precise data methodologies
Drive personal and team growth by actively tracking industry trends and new statistical/analytical methods, and proactively engaging in learning activities to elevate technical expertise
Proactively identify shifts in the digital media privacy and tracking landscape, proposing new methodologies to ensure our measurement remains robust
What you'll bring to the table...
Expertise in Data Visualization Tools (e.g., Tableau, Power BI, Looker) for advanced dashboard development and effective analytical storytelling
Ability to design and develop sophisticated data visualizations and interactive dashboards that clearly communicate analytical findings
In-depth knowledge of Data Analysis Principles, statistical modeling (including Media Mix Modeling), hypothesis testing, and data warehousing concepts
Deep understanding of the ad-tech/mar-tech ecosystem, including media platforms, site measurement, and tracking methodologies (Meta, Google, GA4, Adobe Analytics, CM360, GSC, etc.).
Proficiency in SQL for complex data querying, manipulation, and optimization of joins and database performance
Proven experience with Data Mining and feature engineering techniques for extracting complex patterns from large datasets, preferably using Python or R
Excellent collaboration, influence, and communication skills, with the ability to effectively present complex data findings and recommendations to diverse audiences
We'd love to hear from you if you have...
5+ years of professional experience in a hands-on Data Analyst or Analytical role, with proven experience in media analytics, marketing science, or analytical consulting
Bachelor's degree in Data Science, Marketing, Statistics, Business Analytics or a related field (or equivalent practical experience)
Proven experience in designing and implementing complex data analytics projects and models successfully in an agile environment
Proficiency in at least one statistical programming language (Python or R) used for advanced analysis
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request.
The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.