Senior Digital Analytics Engineer

Senior Digital Analytics engineer will be a developer on our Digital Analytics and mobile platform. Being well versed in javascript with a good understanding of Digital Analytics. Embedded within an excellent, highly collaborative and supportive data, research and insights focused team. You will support and grow the data and insights domain within the Economist Group

How you will contribute in this role:

• You’ll audit, build and customise Amplitude Analytics and Tealium based implementations, as well as Google Tag Manager. This includes coding, configuring, reporting, and internal training.
• You’ll have interactions with stakeholders to capture tracking requirements and translate that into Technical Specifications documents for implementation
• You’ll audit existing analytics and tag manager implementations, write measurement strategy documents, configure tracking and visualize data for various clients.
• You’ll configure data integrations across various marketing and analytics platforms using tools
• You’ll build data workflows and store data in BigQuery (Google Cloud), and query the data (if needed) to answer the most burning business questions.

What we’re looking for:

• Strong evidence of hands on javascript experience
• Experience in working with both manual and tag management analytics implementations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug. Managing the Google Tag Manager, Tealium and Amplitude Analytics events and integrations
• Knowledge of Web markup and front-end Web development in HTML5, CSS3, JavaScript, DOM
• Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred
• Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags and communicate with developers in a meaningful way.
• Leading the marketing integrations with ad platforms, external partners and internal tools
• Experience architecting, designing, and implementing data within a data layer
• Ability to manage the marketing tech stack including API integrations, Marketing
• Landing pages, Attribution platform and Marketing Pixels
• Hands-on experience in Google Ads and Facebook Ads platform will be an added advantage.
• Working understanding of attribution platforms like Branch or Appsflyer will be an added benefit
• Understanding of data privacy regulations, such as GDPR and CCPA, and their
  impact on data collection and reporting.
• Experience in working with AB Testing tools like Optimizely, Adobe Target etc would be an added advantage
• Knowledge of general Web best practices in SEM, SEO, and UX
• Knowledge of web development frameworks and server-side coding will be an added advantage

DESIRED QUALIFICATIONS :

1. Has a B.Tech /B.E/MCA from a reputed institution.
2. 4+ years of experience with tag management systems like GTM, DTM, and Tealium.
3. 4+ years of experience implementing and using web analytics tools such as Adobe
Analytics (Omniture), Google Analytics or Amplitude Analytics
4. 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords,
Comscore, etc.)

Our tech stack:
● Amplitude
● Google Analytics
● Tealium
● Google Tag Manager
● Big Query
● Parse.ly
● Marketing platforms such as Meta, LinkedIn, Outbrain and more
● Server side tracking
● Jira, Confluence, Snowflake

#LI-Hybrid