We are looking for a Senior Web Analyst with strong strategic thinking and hands‑on technical expertise to manage and evolve our digital analytics ecosystem. This role owns the end‑to‑end digital measurement framework, with a strong focus on the Google Marketing Platform and related technologies.
The ideal candidate brings a balanced mix of marketing and technical skills, ensuring GDPR‑compliant data collection, enforcing best practices, and translating business needs into actionable insights. Acting as a bridge between business, product, and engineering teams, this professional will play a key role in driving data‑informed decision‑making across the organization.
Responsibilities
- Implement and maintain tracking codes, tags, and events using Google Tag Manager.
- Configure and optimize Google Analytics 4 properties for both web and mobile applications.
- Assess and minimize the impact of tags on website performance and loading speed.
- Collaborate with marketing, product, and development teams to gather tracking requirements.
- Communicate with stakeholders to understand business goals and measurement needs.
- Build dashboards and customized reports in GA4 and Looker Studio.
- Conduct analytics audits to ensure accurate data collection and reporting.
- Present insights and recommendations in a clear, business‑friendly manner.
- Define tagging strategies and measurement frameworks to ensure accurate tracking.
- Identify opportunities to improve processes, methodologies, and analytical approaches.
- Manage and govern the use of Google tools such as GA4, GTM, Google Ads, Search Console, Firebase, BigQuery, and others.
- More than 4 years of experience in a similar role.
- Strong ability to configure and optimize analytics tools.
- Proven experience with Google Tag Manager.
- Experience working with agencies, vendors, affiliates, and external partners.
- Solid understanding of GDPR and its implications for data collection.
- Knowledge of how tags impact website performance (Page Load).
- Experience collaborating with cross‑functional teams.
- Proficiency in Portuguese and English (reading, writing, speaking).
Valued experience:
- Other analytics platforms (Adobe, Piwik, Matomo).
- Advertising platforms (Google Ads, Meta Ads, TikTok, LinkedIn).
- CMPs such as OneTrust or Cookiebot.
- Looker Studio reporting.
- Core Web Vitals analysis.
- Web languages: HTML, CSS, JavaScript.
Interpersonal skills:
- Strong communication skills
- Team‑oriented mindset
- Client‑focused approach
- Analytical and problem‑solving abilities
- Organized and autonomous
- Comfortable working in multicultural environments