Sales Engineer - New Business Development

Primary Outcomes

• Create qualified new opportunities
• Generate new ICP meetings
• Build/maintain healthy pipeline coverage
• Win new awards
• Maintain CRM hygiene and activity tracking as required

Core Responsibilities

• Build and execute a structured outbound prospecting plan (call/email/LinkedIn, referrals, industry outreach, events)
• Target and penetrate ICP accounts and reach true decision-makers
• Run discovery and qualification of new opportunities to ensure they align with APM’s defined sales and marketing strategy.
• Coordinate internal resources (engineering/quality/ops) as needed to advance opportunities, while retaining ownership of next steps and deal momentum
• Maintain accurate pipeline stages, next steps, and forecast in the CRM
• Provide weekly activity and pipeline reporting to sales leadership

Required Experience / Capabilities

• Proven hunter track record: consistent outbound activity, meeting generation, and winning new projects
• Experience selling engineered/manufacturing solutions (injection molding highly preferred)
• Strong discovery/qualification skill set (sell value, push back appropriately, drive decisions)
• Comfortable with a metrics-driven cadence and weekly accountability
• Working knowledge of CRM-based selling and pipeline management

Preferred

• Network/experience in APM target verticals (industrial markets, etc.)
• Technical knowledge of operations/manufacturing, ability to read prints/specs at a conversational level

Competencies

• High urgency and consistency in prospecting
• Ability to reach decision-makers and create momentum
• Comfort discussing money and challenging assumptions
• Resilience (rejection doesn’t derail activity)
• Coachability and process discipline