Product Manager, Site Experience

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are worn and trusted by over 55,000 professionals, as well as Olympians, National Teams, and over 200 ski resorts and mountain guiding operations around the world.

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. The company has a long legacy of delivering first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, and the award winning and patented H2Flow™, temperature regulating system.

Helly Hansen operates globally, with offices in over 19 countries and is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen and their latest collections, visit

Product Manager, Site Experience

Our eCommerce platform is at the heart of our customer interactions, and we are looking for a strategic and data-driven Product Manager to optimize and elevate the site experience.

Role Overview:
We are seeking a Product Manager, Site Experience to lead the strategy, development, and optimization of our eCommerce site experience. You will work cross-functionally with design, engineering, analytics, and marketing teams to enhance usability, performance, and conversion rates. The ideal candidate is passionate about customer experience, data-driven decision-making, and driving measurable impact through site improvements.

Key Responsibilities:

Product Manager, Site Experience

• Develop and execute the product roadmap for site experience, focusing on user engagement, navigation, and conversion optimization.
• Lead A/B testing and experimentation to enhance UX/UI and overall site performance.
• Manage roadmap for platform shopping tools related to site experience.
• Collaborate with UX designers and engineers to implement features that improve customer journey and usability.
• Analyze user behavior, site analytics, and customer feedback to identify pain points and opportunities for enhancement.
• Ensure a seamless, mobile-first experience while optimizing performance across all devices.
• Partner with marketing and merchandising teams to support promotional initiatives and campaign execution on-site.
• Manage backlog and prioritize initiatives based on business impact and customer needs.
• Monitor and improve key site performance metrics, including bounce rates, session duration, and checkout completion rates.

Qualifications:

• 3-5+ years of experience in product management, preferably in eCommerce or digital experiences.
• Strong analytical skills with experience using data tools such as Google Analytics, Adobe Analytics, Hotjar or similar.
• Hands-on experience with A/B testing, site personalization, and conversion rate optimization.
• Familiarity with UX/UI best practices and front-end technologies (HTML, CSS, JavaScript is a plus).
• Excellent communication and collaboration skills, with experience working in cross-functional teams.
• Ability to balance strategic thinking with tactical execution to drive measurable results.
• Experience with Agile methodologies and product development lifecycle.

Nice-to-Have:

• Experience working with CMS platforms and eCommerce technologies such as Shopify, Salesforce Commerce Cloud, or Magento.
• Background in consumer psychology, behavioral economics, or digital marketing.
• Knowledge of accessibility standards and web performance optimization.

Why Join Us?

• Be part of a high-growth, customer-focused digital team.
• Opportunity to shape and enhance a leading eCommerce experience.
• Work in a collaborative and data-driven environment where your ideas make a real impact.
• Competitive compensation and benefits, and an active environment with passion for sports
• Discounts on great gear

How to Apply:
If you’re passionate about optimizing digital experiences and driving business growth through product innovation, we’d love to hear from you! Apply now by submitting your resume and a brief cover letter outlining your experience and interest in the role.

Location: Denver, US

Work Schedule: Hybrid - T, W, H onsite & M, F remote

Salary: $82,000 to $115,000 annual USD

Leadership Competencies Expected for this Role:

Emerging Leader

Global Agility – Open to diverse views, adapts to new ways of working

Purposeful Integrity – Demonstrates ethical behavior, follows through on commitments

Strategic Foresight – Understands team goals, asks strategic questions

Customer Centric Innovation – Suggests improvements from customer feedback, tries new methods

Urgency for Impact – Act quickly and take ownership of outcomes

Bold Accountability – Own your work and deliver consistently strong results

Empowered Collaboration – Share ideas, listens well, collaborates with peers

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.