Product Manager - E-Commerce and CRO

Location: Remote European time zone (CET/EET)
Reports to: CMO
Level: Senior / Lead

About WOWCube
WOWCube is a hybrid gaming console built as a modular cube with 24 screens and motion sensors. It combines hardware, embedded software, its own operating system, and a set of system apps that shape the core user experience.

About the Role
We’re looking for a Product Manager to own the WOWCube website and e-commerce experience as a product.
This role focuses on building high-conversion pages, improving the customer journey, and driving results through data, experimentation, and A/B testing. Success is measured by conversion, funnel performance, and execution quality.
You’ll work closely with design, engineering, and growth teams, owning the roadmap and delivery for all web and e-commerce surfaces.

Responsibilities
1. WOWCube (E-commerce & CRO):
You own the WOWCube website, landing pages, Shopify, Convert.com, Smartlook and other 3rd party integrations as a product to constantly improve conversion funnel:
Define structure, content, and user flows for the main website and landing pages.
Own how pages load, how users move through them, and how conversion happens.
Work closely with design, copy, and development to ship high-quality pages.
Write clear product requirements for web development and CRO improvements.
Ensure pages are fast, clear, and conversion-focused.

2. Customer Journey and Conversion Logic
You are responsible for understanding and improving the full customer journey:
Map CJM from first visit to purchase and post-purchase steps.
Identify drop-off points and friction across the funnel.
Translate user behavior into clear hypotheses and page improvements.
Make decisions based on data, not opinions.

3. E-Commerce Product Ownership
This role has a strong e-commerce focus:
Own product pages, checkout flows, and purchase experience.
Work on pricing presentation, bundles, promos, and upsell logic.
Partner with growth and marketing to support campaigns and launches.
Ensure stable, predictable purchase flows across devices and regions.

4. Experiments, A/B Testing, and Iteration
You lead experimentation as a core product practice:
Define and run A/B tests across pages and funnels.
Prioritize experiments based on impact and effort.
Track results and turn learnings into shipped changes.
Build a repeatable testing and optimization process.

5. Roadmap, Documentation, and Delivery
You own planning and execution for the web product:
Build and maintain the website and CRO roadmap.
Write clear specs and documentation for design and engineering.
Manage delivery from idea → spec → build → launch → iteration.
Keep work structured, visible, and predictable.

Requirements
Must-have
Strong experience as a product manager working on websites and landing pages.
Proven background in e-commerce products and conversion funnels.
Deep understanding of customer journey mapping (CJM).
Hands-on experience with A/B testing and experiment design.
Strong system thinking: ability to see the funnel as one connected product.
Ability to turn data into clear product decisions.
Solid portfolio with real examples of high-conversion pages or funnels.
Experience working closely with designers, developers, and marketers.

Soft skills
Structured, analytical mindset.
Clear communication and decision-making.
High attention to detail.
Ownership mentality and consistent execution.

Preferably
Experience with Shopify or similar e-commerce platforms.
Background in CRO, growth, or performance marketing teams.
Experience working with analytics tools (GA, BigQuery, Amplitude, PowerBI, etc ).
Consumer electronics start-up scaling.