Mobile Growth & User Acquisition Specialist
Team Up Services ·
- Work mode
- Remote
- Experience
- 3+ years
Remote specialist who manages client relationships and runs Apple Search Ads user-acquisition campaigns for mobile apps across international markets — handling onboarding, keyword bidding, budget pacing, and store experiments, while reviewing and correcting AI-generated reports to help improve the platform's models.
This is a remote position.
We are looking for a Mobile Growth & User Acquisition Specialist to manage post-sales client relationships and execute user acquisition strategies for mobile applications across international markets.
The role combines hands-on Apple Search Ads campaign management, mobile growth optimization, client onboarding, and AI-powered performance analysis. You will work closely with clients, review AI-generated recommendations, provide strategic feedback, and help improve the platform’s models and outputs.
Your Duties
- Lead client onboarding calls and guide clients through connecting Apple App Store Connect and Google Play Console accounts.
- Set up Slack communication channels and maintain consistent client communication.
- Manage ongoing client relationships through regular communication and recurring strategy and reporting calls.
- Plan, launch, and optimize Apple Search Ads campaigns for mobile applications.
- Develop keyword bidding strategies, manage campaign structures, and optimize targeting.
- Identify new keywords and opportunities to improve acquisition efficiency.
- Monitor and optimize CPA, ROAS, conversion rates, budgets, and other relevant app-growth KPIs.
- Execute user acquisition strategies across international growth markets.
- Develop hypotheses for creative A/B tests and oversee Custom Product Page and store experiment setups.
- Establish and monitor routines for budget pacing, campaign scaling, and performance tracking.
- Review and quality-check AI-generated audit reports, performance summaries, and recommendations.
- Correct AI-generated outputs and identify missing insights or strategic opportunities.
- Document detailed feedback to support continuous improvement and training of AI models.
- Collaborate with product and AI engineering teams by providing practical user acquisition and product insights.
- Identify and prioritize low-risk, high-impact growth opportunities.
Requirements
- 3+ years of hands-on experience in user acquisition and performance marketing for mobile applications.
- Strong practical experience with Apple Search Ads.
- Experience managing mobile app acquisition campaigns, including keyword bidding, targeting, campaign structure, and optimization.
- Strong understanding of mobile app performance metrics, including CPA, ROAS, CVR, and LTV.
- Experience working with international markets and scaling user acquisition campaigns.
- Analytical and pragmatic approach to decision-making.
- Ability to identify growth opportunities and prioritize high-impact, low-risk actions.
- Fluent English and confidence communicating directly with clients in calls and written communication.
- Strong organizational skills and ability to manage recurring client responsibilities independently.