Mobile ASO/Paid
Sintra AI · Vilnius ·
- Work mode
- Hybrid
Manage app visibility and growth via ASO (metadata, creatives, rankings) and paid user acquisition campaigns across iOS and Android. Oversee CPI/CPA targets, analyze performance, and optimize creatives using ASO tools and attribution dashboards.
Own app visibility and growth across the App Store and Google Play by managing metadata and store creatives, improving listing conversion, tracking rankings and reviews, launching paid acquisition campaigns, managing CPI and CPA targets, analyzing performance, and continuously testing creatives, audiences, bids, and landing experiences.
Responsibilities
- Own metadata strategy for iOS and Android.
- Manage store screenshots, preview videos, icons, and feature graphics.
- Improve store listing conversion rates.
- Track keyword rankings and competitor movements.
- Manage ratings and reviews strategy.
- Plan, launch, and optimize paid campaigns across Apple Search Ads, Google UAC, Meta, TikTok, and other relevant channels.
- Manage budgets and hit CPI and CPA targets.
- Develop and test ad creatives.
- Analyze campaign performance and translate data into actionable optimizations.
- A/B test creatives, audiences, bids, and landing experiences.
Requirements
- Hands-on experience with ASO tools such as AppFollow, Sensor Tower, AppTweak, MobileAction, or similar.
- Proven experience running paid user acquisition campaigns for mobile apps.
- Strong analytical skills.
- Experience with dashboards, attribution tools, and spreadsheets.
- Understanding of iOS and Android store algorithms.
- Creative judgment.
- Detail orientation.
- Self-directed work.
Benefits
- Equity package
- Flexible working model
- Private health insurance
- Workout sessions with a personal trainer
- Daily office-provided lunch