Marketing and Product Manager
General Motors · New Taipei City, Taiwan ·
- Employment
- Full time
- Category
- Product
- Experience
- 5+ years
Job Description
Work Arrangement
This role is categorized as onsite. This means the successful candidate is expected to report to New Taipei Office full time and up to 10% working time of client visit as per needs.
The Role -
We are seeking an experienced and dynamic Product and Marketing Manager to drive the growth of the ACDelco brand and product portfolio in the Taiwan aftermarket. This role is crucial for leading the entire new product lifecycle, from initial concept to market launch, while significantly enhancing ACDelco's brand awareness and market presence through innovative marketing strategies.
What You’ll Do -
Product Management & Launch
Lead the new ACDelco product initial development proposal, identifying opportunities to expand the product line relevant to the Taiwan market.
Collaborate closely with the APC team to source and procure new products.
Oversee the successful launch of new products in the Taiwan market, including pricing, positioning, and inventory strategy.
Brand and Marketing Strategy
Lead the efforts to significantly increase ACDelco brand awareness across Taiwan.
Develop and execute comprehensive marketing campaigns across different channels to promote the brand and specific products.
Drive marketing content generation across various formats (digital, print, video) to support product launches and brand initiatives.
Utilize knowledge and skills on social platforms, live streaming, and other digital channels for effective brand communication and audience engagement.
Manage various brand promotion projects and initiatives from conception to execution.
Distribution Channel & Sales Collaboration
Lead and guide authorized ACDelco distributors to standardize the Corporate Identity (CI) and Visual Identity (VI) across all ACDelco authorized workshops to ensure brand consistency.
Collaborate with the sales team to design and execute effective seasonal sales campaigns and promotional activities to drive volume and market share.
Employ project management skills to ensure timely and budget-compliant execution of all product and marketing initiatives.
Your Skills & Abilities (Required Qualifications)
A minimum of 5 years of progressive experience in Aftermarket (automotive, parts, or related industry) or relevant marketing experience.
Demonstrated experience and proficiency in social media platform management and digital marketing.
Proven ability to generate compelling marketing content (written, visual, or video).
Experience with live stream platforms and strategy for product promotion or brand engagement is highly desirable.
Strong track record in project management, with the ability to manage multiple complex initiatives simultaneously.
Deep understanding of brand promotion techniques and strategic brand development.
Bachelor's degree in Marketing, Business Administration, or a related field.
Excellent communication, presentation, and interpersonal skills in Mandarin Chinese
Proven ability to work effectively in a cross-functional and regional team environment (e.g., with APC team, Distributors).
What Will Give You a Competitive Edge (Preferred Qualifications)
Excellent communication, presentation, and interpersonal skills in English
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.