Growth Product Manager

Esti () is a leading aesthetic photo editing app on a mission to become the #1 player in the market. We are looking for a Growth Product Manager to take full ownership of our monetization, onboarding, and user activation strategies.

We are building a deeply personalized journey where marketing and product work as one ecosystem, and we need someone who can connect the dots between UA creatives, user intent, and the final purchase.

• Drive ARPU: Own the revenue metrics. You will launch and optimize paywalls, test pricing strategies, and balance our new mixed monetization model (subscriptions + credits).
• Design personalized onboarding paths based on user intent and UA sources.
• Full-Cycle Experimentation: Maintain a clean backlog of hypotheses. Prioritize based on Impact × Effort, design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions.
• Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install → Paywall funnels.

• 1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must).
• Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests.
• Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU.
• You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics.
• Experience using AI tools in your daily PM work (for analytics, writing documentation, or brainstorming).
• Required languages: English, Russian.

How we hire:

• HR interview
• Hiring manager interview
• Test case
• Final interview
• Reference check

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups.
• Adaptation – a high-quality onboarding process that helps new employees settle in quickly and smoothly. We regularly collect feedback throughout the probation period.
• Career development – Review is conducted every 6 months, we monitor results and help improve performance.
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy.
• Health – health insurance compensation.
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas.
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit.
• Prequel+ – premium access to the entire Prequel product.