Digital Product Manager App
hkm · Headquarters International ·
- Work mode
- Hybrid
- Category
- Product
- Experience
- 7+ years
You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization, and Product Owners in Business Technology, who own delivery and sprint execution.
Your Role
As Product Manager – App Experience, you own the vision, roadmap, and performance of the Hunkemöller app across the full customer journey. Your mission is to make the app the preferred shopping and loyalty channel for our customers by delivering seamless, engaging, and high-performing mobile experiences that drive revenue, retention, and loyalty. You are responsible for app-specific customer journeys, engagement, usability, and mobile commerce performance. A key part of your role will be shaping and launching Hunkemöller’s next-generation app platform. You lead product discovery, prioritization, and optimization. Product Owners in Business Technology manage delivery execution, while you remain closely involved to ensure customer impact and product quality.
What You’ll Do
Own the app product vision, roadmap, and priorities
Define and deliver mobile-first experiences that drive commercial growth and customer loyalty
Improve app onboarding, navigation, usability, performance, and conversion
Drive app engagement and retention through loyalty, push, and personalized mobile experiences
Help shape the future app platform, customer experience, and feature strategy
Lead discovery through customer research, validation, journey analysis, and testing
Drive optimization through experimentation, CRO, analytics, and A/B testing
Partner closely with UX, CRM, E-commerce, Marketing, Engineering, and Product Owners
Ensure alignment between app journeys and the wider digital customer experience
Act as a product-led change agent within E-commerce
Success Metrics
App Revenue (% of digital revenue)
App Conversion Rate
App Retention & Purchase Frequency
MAU / DAU
Push Notification Engagement
App Store Rating / NPS
Experimentation impact and measurable business outcomes
What You Bring
7+ years of Product Management experience in e-commerce, apps, or consumer technology
Proven experience optimizing mobile app experiences and driving commercial impact
Experience building or redesigning app platforms is a strong plus
Strong expertise in product discovery, experimentation, CRO, and analytics
Experience with app engagement and retention strategies
Strong stakeholder management and communication skills
Experience working cross-functionally with UX, Engineering, CRM, and Product Owners
Experience with tools such as ContentSquare and Kameleoon is a plus
A customer-first mindset combined with strong commercial focus
What we offer
25 days of annual leave, with the option to buy or sell up to 4 additional days
Hybrid work model, combining office and remote working
Possibility to work from abroad for up to 2 weeks per year
An international work environment, working with teams across different countries
Travel allowance to support commuting costs
Access to the Hunkemöller Academy for professional development
25% employee discount on all Hunkemöller products
Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered. If you’re interested in this role, we’d love to receive your application via our official career channels.