CS Group Canada offers a unique opportunity to join a dynamic and fast-growing organization operating at the forefront of aerospace, defense, and advanced technologies.
As part of our expansion, we are looking at fulfilling a senior Business Development role to lead the go-to-market strategy, business development, and strategic positioning of our innovative Counter-Unmanned Aerial Systems (C-UAS) solution across Canada.
This role is both strategic and hands-on, ideal for someone who wants to build and expand a new market while engaging with high-level stakeholders in defense, security, and government ecosystems.
Key Responsibilities
Go-to-Market & Product Strategy
- Define and execute the go-to-market strategy for CS Group - Canada Counter-UAS offering
- Contribute to product positioning, value proposition, and competitive differentiation
- Track relevant market data, intelligence, and trends.
- Capture customer needs and analyze competitive landscape to refine strategy.
- Support pricing strategy and commercial models (direct sales, partnerships, integrators)
Strategic Partnerships & Ecosystem Development
- Identify, develop, and manage strategic partnerships (OEMs, primes, system integrators, government stakeholders)
- Build alliances to accelerate market access and product adoption
- Represent CS Group – Canada in key defense and security ecosystems (Canada, NATO partners)
Customer Engagement & Thought Leadership
- Establish and maintain trusted relationships with senior stakeholders and decision-makers
- Act as a subject-matter ambassador for CS Group - Canada C-UAS capabilities
- Represent the company at industry events, trade shows (e.g., CANSEC, DEFSEC), and strategic forums
Sales Execution
- Lead end-to-end sales & business development activities including prospecting, pipeline generation, client engagement, proposal development, and contract negotiation
- Identify and secure new business opportunities across defense, homeland security, critical infrastructure, and government agencies
- Develop and manage a robust sales funnel aligned with revenue targets
- Maintain accurate and up-to-date records in CRM tools and track sales KPIs.
- Meet business growth targets set forth by the company.
Internal Collaboration
- Work closely with engineering, product, and program teams to align customer needs with solution development
- Support bid/no-bid decisions and contribute to winning proposals and RFP responses
- Ensure alignment between business strategy and technical roadmap
- Bachelor’s or Master’s degree in Engineering, Business, Marketing, or a related field
- 5–10 years of experience in Business Development
- Proven experience in selling complex systems or solutions in hi-techs industries
- Demonstrated experience in building and executing go-to-market strategies
- Excellent communication, negotiation, and stakeholder management skills
- Strong analytical and strategic thinking capabilities
- Experience working with CRM tools and digital sales platforms
- Fluency in English and French (mandatory)
Preferred / Nice-to-Have
- Experience in Counter-UAS, radar, sensors, or electronic warfare
- Business developing/selling experience in security, or defense, or aerospace, or mission-critical technologies.
- Existing network within defense, public safety, or critical infrastructure sectors
- Experience working with primes (e.g., Airbus, Thales, RTX, etc.) or government agencies
- Familiarity with export control and regulatory environments (ITAR, CGP, etc.)
Please note that only selected candidates and Permanent Residents/Canadian Citizens will be contacted.
Job Types: Full-time, Permanent
CS Group Canada values diversity in the workplace and encourages women, visible minorities, ethnic minorities, aboriginal people, and people with disabilities to apply.
Benefits:
- Hybrid Work
- Industry leading medical, dental, and vision Insurance
- Access to a telemedicine service
- RRSP program
- Personal and sick days
- Recreation room with pool table and foosball table
All your information will be kept confidential according to EEO guidelines.