Channel Partners Program Manager
Axon · Amsterdam, North Holland, Netherlands; Madrid ·
- Category
- Project management
- Experience
- 2+ years
Axon is hiring a Channel Partners Program Manager (Amsterdam or Madrid) to build and run its international distributor partner program: designing program structure and metrics, administering partner-facing CRM and pipeline systems, and handling distributor onboarding, training, and order support. It's a hands-on sales operations role reporting to the Sr. Director of International Sales Ops.
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Job Description
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
As Channel Partners Program Manager, you will operate and help build Axon's international Partner Program from the ground up, keep the systems and data behind those relationships clean and reliable, and enable distributors and in-market Axon teammates day-to-day. International distributors play a critical role in Axon's international markets and are viewed as valued partners, not simply distributors. Reporting to the Sr. Director of International Sales Ops, you'll act as a key program operations contact, supporting distributor relationships in coordination with local and regional Axon teams.
This is an execution-focused role: hands-on program operations with real input into how the Partner Program is structured and scaled as it grows.
What You'll Do
Partner Program Development
- Own the design and rollout of a formal partner strategy and program — defining structure (tiers, requirements, benefits, etc.) and documenting program guidelines.
- Define and track program participation and performance metrics — reporting to stakeholders and communicating program updates, requirements, and milestones to distributors.
- Drive design and execution toward the program’s primary objective — distributors who support customers effectively, operate independently, and contribute to scalable growth across markets.
Partner Systems & Data
- Own day-to-day administration of Axon’s distributor-facing platform(s) and pipeline systems, including user access, setup, and configuration.
- Define and maintain data quality across distributor and pipeline records — working with distributors and internal teams to correct errors and prevent recurrence.
- Enable and maintain distributor-facing documentation, FAQs, and other resources so distributors and in-market teammates can self-serve on routine program and system questions.
Partner Support & Enablement
- Supervise distributor onboarding and training lifecycle — from new-distributor onboarding and guidance on Axon's tools, processes, and resources through established-distributor enablement (e.g., updates, refresh, recertification).
- Support as a key program operations contact for international distributors — supporting relationships alongside local and regional Axon teammates and partner managers.
- Track Axon product updates across the portfolio and drive distributor readiness — ensuring impacted distributors are informed and equipped.
- Enable distributor readiness by coordinating Axon product updates across the portfolio and — ensuring impacted distributors are informed and equipped.
- Support internal teams to efficiently resolve distributor questions, support requests, and escalate as needed.
- Gather feedback from distributors and relay it to the appropriate internal teams to inform program and process improvements.
Partner Commercial Support
- Enable distributor-led orders, ensuring accuracy and timely inclusion in the sales pipeline.
- Support distributors through order fulfillment — coordinating with order management, fulfillment, and other internal teams to resolve blockers and keep distributors informed on status.
Cross-Functional Program Operations
- Coordinate with internal teams to align program rules, support expectations, and escalation paths across Sales, Marketing, Product, GRO/RMA, PSO, and Compliance.
- Support distributors as the first line for routine issues, with defined escalation to GRO/RMA, PSO, and other Axon functions as needed.
- Escalate systemic issues or larger strategic opportunities to the Sr. Director of International Sales Ops.
What You'll Bring
- 2–4 years of experience in channel/partner operations, customer success, sales operations, or a related support/coordination role
- Comfort working directly with external partners/customers, including non-native English speakers across regions
- Strong attention to detail, especially around data accuracy and process consistency
- Comfort using CRM, reporting, and productivity tools such as Salesforce, Microsoft Dynamics, Excel, Google Workspace, or similar platforms
- Basic data analysis and reporting skills
- Clear, professional written and verbal communication skills
- A proactive, service-oriented mindset — comfortable owning the "unglamorous" admin work that keeps a program running smoothly
- Ability to manage multiple partner requests and priorities at once without losing track of details
- Confidence presenting information clearly to partners and internal teams
- Willingness to learn, take ownership, and grow within a fast-paced environment
- Ability to identify process improvements and help turn ideas into practical actions
- Demonstrated alignment with Axon's values: Own it, Join Forces, and Expect Candor
Nice to Have
- Prior experience supporting a partner or partner-facing platform or tool.
- Exposure to channel program design (tiering, certification, incentives).
- Experience working with international partners or partners.
- Experience supporting public sector, law enforcement, government, technology, SaaS, or hardware sales channels.
- Experience supporting partner communications, training, onboarding, or business reviews.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [email protected] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at . If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to [email protected].