Brand Designer, Product Launches
Figma · San Francisco, CA • New York, NY • United States ·
- Employment
- Full time
- Category
- Design
- Company size
- 1000+
- Salary
- USD 127,000 – 269,000 / year
Design visual narratives for Figma’s major product launches, turning strategy into storyboards and styleframes that blend motion and brand craft.
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
We're looking for a Brand Designer who can establish a clear visual direction for product storytelling and drive it through to execution: someone with a narrative mindset expressed visually, who can turn complex product strategy and feature detail into a story people actually feel for major product launches.
You'll partner closely with product marketing, strategists, copywriters, designers, product designers, and motion designers to create storyboards, styleframes, and visual directions that translate product strategy and features into captivating stories across launches and key product moments.
This role is ideal for a designer who thinks in stories, loves the intersection of design and motion, and wants to shape how Figma's product shows up in the world, with clarity, emotion, and craft.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
- Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry the launch story
- Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches
- Help evolve Figma's visual storytelling system and apply it consistently
- Own visual direction on launch storytelling projects from early concepting to final delivery
- Push new visual formats and directions; don't just execute the existing playbook
We'd love to hear from you if you have:
- A portfolio that shows strong visual point-of-view carried through to finished execution, across mediums, with examples of styleframes, storyboards, and concepting; spec work with fake brands or products is welcome
- A background distilling a business or strategy brief down to a single compelling idea, and driving that idea forward into execution
- Experience collaborating with motion designers, production teams, product marketing teams, and product design teams
- A strong sense of composition, color, and pacing, especially in motion contexts, used in service of clarity, not abstraction
- Proficiency in Figma (After Effects a plus, but not required)
While it's not required, it's an added plus if you also have:
- Ability to create basic animations or motion tests independently
- Interest in researching and experimenting with new tools, workflows, and technologies
- Experience working on product launch films, explainer videos, or product walkthroughs
- Ability to translate strategic complexity and feature detail into a story worth telling
- A genuine understanding of and connection to Figma's values and mission — someone who is curious about the product and passionate about understanding it
- Comfortable setting visual direction and seeing it through, driving the work autonomously when needed
Pay Transparency Disclosure
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.
Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
Application limits: To help candidates focus on the opportunities most relevant to their skills and experience, Figma limits the number and frequency of applications. These limits apply to all roles:
- Candidates may submit up to 5 applications during any rolling 30-day period.
- Candidates may not reapply to the same role while an application is active or within 90 days of receiving a rejection.
Once the applicable days has passed, candidates are welcome to apply again.