B2C Marketing Project manager - (M/W/X)

📄 JOB DESCRIPTION

• Within the Marketing Operations team, reporting to the Head of B2C Strategy & Projects, your main missions will be to develop impactful B2B2C campaigns and lead transversal projects delivering value across our B2C platforms
• You will be responsible for multiple projects or business scopes across all countries of the Group

🎯 TASKS

• B2C strategy: You own (analyze, develop the strategy & follow-up) key offer mix & daily attractivity topics across B2Cs

• Offer mix topics & Daily attractivity topics :

• Ensure we have the right offer mix on our homepages (pre-openings, 7pm vs 7AM openings, Brandsplace/The Place mgmt, Clearance mgmt, how to highlight new brands on Veepee)

• Ensure visitors see & find most relevant banners for them (personalization, HP merchandising strategy, tab merchandising strategy)

• Ensure visibility & traffic allocation of Veepee products

• Ensure creative and performing marketing support

• B2C Activation & Animation Plan

• Define and implement a B2C project activation plan to meet group marketing objectives, enhance Veepee’s brand positioning, and engage the member base

• Collaborate with the team to deploy member engagement initiatives via internal and external communication tools, while analyzing and leveraging past performance

• Conduct competitive market watch and benchmarking

• Work closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools

• Have both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required)

• Analysis and reporting of project's performance to measure their effectiveness

• Record budgetary expenses related to events while ensuring their ROI

• Veepee Products & Business

• Analyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility, communication, etc.)

• Launch and support new and existing Veepee businesses and products across our European platforms

• Coordinate the preparation and launch of Veepee business events and products using a B2B2C approach, adapting them by platform as needed

• Provide operational support for these events and products with a concrete action plan and timeline

• Track all relevant KPIs per project to optimize campaign and activity performance

• Work closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis

• Digital Member Experience

• You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM, etc) to improve homepage & tab performances and enhance member experience

• Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking, new modules)

• Work on the member journey : what are objectives & strategies per entry point, how to navigate on veepee, how to improve member experience on Veepee, B2B2C inputs on the Welcome process

• Share business objectives and inputs with UX and data teams to improve algorithm personalization and member experience

• Help guarantee operational excellence in the member experience and contribute to developing corrective actions or new ideas to improve related performance

• Analyze project performance and propose action plans to optimize KPIs

• Data expertise: You use data to develop and improve our B2C strategy

• Collaborate with B2C marketing analysts, marketing data & insights, marketing excellence, Data teams to improve relevant marketing reports and dashboards & improve our processes ?

• Be data-driven on all our strategies (scoring matrix, ROIst strategy, etc)

• Collaboration with other teams: You collaborate and communicate with key stakeholders on your topics across teams & B2C countries

• Collaborate closely with the CRM team to align CRM and B2C objectives and execution in the “B2C campaigns”

• Collaborate closely with the agency to develop out of the box concept & events

• Collaborate with other teams to execute, communicate (internally & externally) and analyze your campaigns & projects (Design, Social Media, PR, Data & Insights, etc.)

• Act as a spokesperson for the Marketing Projects scope to internal & external stakeholders

👉 MUST HAVE skills