CRM Program Manager

Description

The Program Manager is a proven CRM and engagement strategist responsible for designing, implementing and optimizing talent lifecycle marketing initiatives. They will develop and execute strategies that leverage email, SMS, agents, chatbots and talent communities to strengthen relationships with existing talent, enhance the talent experience, and improve conversion throughout the candidate journey. They will drive measurable improvements and ensure cohesion with recruiting processes. Success in this role requires expertise in customer journey optimization, exceptional project management skills, the ability to blend creativity and data, and strong collaboration across corporate teams and other company partners to deliver impactful, personalized experiences. -Analyze talent personas, segments, behaviors and journey stages to develop brand-aligned strategies that drive engagement throughout the talent lifecycle. -Partner with the Director and Senior Manager on strategic planning for digital talent experience, database nurturing, and lifecycle marketing priorities. -Maintain and evolve customer journey maps across the portfolio of brands, identifying key moments for engagement, reengagement, Talent Community adoption, product education, and seasonal or brand-specific outreach. -Design and optimize cross-channel lifecycle marketing strategies, leveraging email, SMS, agents, chatbots and talent communities to deliver timely, personalized experiences that drive engagement and conversion. -Collaborate with marketing, information systems, technology, operations and recruiting partners to align marketing strategies with recruiting processes and desired outcomes. -Partner with Email Marketing on content strategy, testing frameworks and performance optimization to drive talent lifecycle marketing outcomes. -Guide the evolution of talent community platforms across brands, aligning experiences to talent needs and preferences while partnering with internal teams to ensure platform effectiveness. -Oversee outsourced Talent Community case & online customer service management and resolve issues regarding Talent Community. -Assess, report and act on performance metrics to continuously improve engagement strategies, candidate experience and recruiting impact. -Lead cross-functional and cross-opco collaboration to ensure alignment, smooth delivery, and successful execution of lifecycle marketing initiatives.

Skills

crm, Program management, Project management, salesforce marketing cloud, lifecycle marketing, journey maps, email marketing, marketing automation, tableau, adobe analytics

Top Skills Details

crm,Program management,Project management,salesforce marketing cloud,lifecycle marketing,journey maps,email marketing,marketing automation

Additional Skills & Qualifications

-B.S. in Business / Marketing, Communications or related major or equivalent business experience -Minimum 5-10 years of experience leveraging CRM platforms and customer data to develop targeted engagement strategies -Ability to implement successful B2C nurturing programs -Excellent communication skills with a proven ability to drive projects to successful completion -Data-driven individual who can analyze information and use it to create compelling and creative B2C strategies -Strong collaboration with peers, leadership, and cross-functional teams -Outstanding relationship management, organizational, and project management skills -Demonstrated experience developing and optimizing email, SMS, chatbot, automation, or cross-channel engagement strategies -Marketing Cloud and Salesforce product suite experience preferred -Experience working in Tableau and Adobe Analytics preferred -Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently -Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment -Comfortably navigates ambiguous requests with patience and persistence

Experience Level

Expert Level

Job Type & Location

This is a Permanent position based out of Hanover, MD 21076.

Pay and Benefits

The pay range for this position is $80000.00 - $119000.00/yr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

• Medical, Dental & Vision • 401(k)/Roth • Life & AD&D Insurance • Short-Term & Long-Term Disability • HSA & DCFSA • Transportation Benefits • Employee Assistance Program • Tuition Assistance • PTO and Parental Leave Annual Bonus Opportunity ($9,000 target)

Workplace Type

This is a hybrid position in Hanover,MD 21076.

Application Deadline

This position is anticipated to close on Sep 11, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.