Youth Brand & Experience Manager

Description

JOB SUMMARY:

This position owns the strategy, storytelling, and execution of strategic Utah Jazz and Utah Mammoth youth initiatives within Smith Entertainment Group. The Youth Brand & Experience Manager leads a team to drive youth program visibility, build compelling brand narratives, and deliver high-impact activations that connect the Jazz brand to the next generation of fans. The ideal candidate is a strong communicator, a decisive leader, and a design-forward strategist who elevates everyone around them as they work to push youth initiatives further through innovation, creativity, and intentional storytelling.

DUTIES & RESPONSIBILITIES:

• Lead, mentor, and develop a team of 1–2 team members and interns, setting clear goals, providing ongoing feedback, and fostering a high-performance creative culture.
• Lead planning and execution of all special event activations, including Bantam events, Youth All-Star, League Playoffs, Opening Day, etc.
• Own launch messaging for new youth verticals, collaborating cross-functionally to ensure consistent and compelling positioning with a strong go to market strategy.
• Partner with the marketing team as the subject matter expert on all youth initiatives — driving program goals, setting key objectives, and establishing the story points and messaging that marketing activates across campaigns. Ensure youth programming is represented with clarity, intentionality, and brand consistency across all channels.
• Develop and direct a storytelling content strategy and creative assets that communicate the value, impact, and identity of Utah Jazz youth programs.
• Serve as the primary liaison between our enablement team, the youth department teams, the marketing team, the corporate partnership team and other internal and external stakeholders.
• Oversee youth program website management, ensuring content is current, accurate, and aligned with active campaigns and launches.
• Develop and maintain sales collateral and pitch decks used by the youth teams to present and sell youth programs, onboard new partners, etc.
• Serve as the primary youth liaison to the corporate sponsorship team, providing dedicated support on partner activation fulfillment — ensuring youth programs are accurately represented, well-executed, and consistent with brand standards.
• Support tracking and management of the youth marketing budget, tracking spend across campaigns, events, etc.
• Protect the reputation of the company
• Exemplify the mission and values: transparent, all in, community obsessed, one team, and scrappy
• Accept other duties, as assigned

COMPETENCIES:

• Interpersonal Savvy: Relating openly and comfortably with diverse groups of people.
• Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Courage: Stepping up to address difficult issues, saying what needs to be said.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.

QUALIFICATIONS:

• A hard-working, self-motivated professional who thrives in building and maintaining relationships.
• Maintains professional composure while working with internal teams and external partners and clients.
• Leads by example with clarity, creativity, and accountability. Builds a team culture rooted in trust and growth, invests in the development of direct reports, and inspires others to do their best work.
• Brings a strong eye for design, brand consistency, and storytelling craft; pushes the quality bar on all creative and event deliverables.
• Bachelor’s degree in marketing, communications, sports management, or related field preferred.
• 5+ years of experience in marketing, sales enablement, or a related role, including experience leading projects and/or people; sports or entertainment industry experience a plus.
• Experience with CRM platforms, project management tools, and marketing software.
• Demonstrated ability to manage multiple complex projects simultaneously across cross-functional teams.
• Ability to work a non-traditional schedule as sports and entertainment events may require, including extended days and hours, holidays, and weekends.
• Must be able to pass a pre-employment background and drug screening.
• Proficiency in Canva, Adobe Suite, or similar design tools.

PHYSICAL DEMANDS:

• This person must be able to communicate and express themselves both written and verbally.
• This person must be able to observe, inspect, estimate and assess.
• This person must be able to sit, stand, bend, walk, and climb stairs for long periods of time.
• This person must be able to lift 20 lbs.

The Utah Jazz and Utah Mammoth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.

Note: The need may arise to revise, supplement, or rescind portions of this job description, and the Utah Jazz and Utah Mammoth reserves the right to do so at any time. Employees shall be required to meet the qualifications and perform the duties of any revised job description.