Handshake AI is seeking an experienced CRM Marketing Specialist to support the execution of email and SMS communications during US after-hours coverage. This is a highly execution-focused role designed to support the Senior Lifecycle Marketer by managing incoming communication requests, building campaigns, and ensuring quality assurance before deployment.
The ideal candidate is tech-savvy, highly detail-oriented, comfortable working independently, and experienced with marketing automation platforms such as Iterable or Klaviyo. This is a plug-and-play role where success depends on speed, accuracy, and the ability to operate with minimal supervision.
- Health Insurance/HMO
- Enjoy unlimited MadMax Coffee
- Diverse learning & growth opportunities
- Accessible Cloud HR platform (Sprout)
- Above standard leaves
Campaign Execution
- Build, QA, and deploy email and SMS communications using Iterable, Klaviyo, or similar lifecycle marketing platforms
- Duplicate, configure, and manage existing workflows and templates
- Validate audience segmentation, personalization fields, links, UTM parameters, and send schedules
- Ensure all communications are accurately built and ready for deployment
Ticket Management
- Monitor incoming communication requests through Slack-integrated ticketing workflows
- Self-manage assigned tickets during designated coverage hours
- Prioritize urgent requests and ensure timely execution
- Coordinate with stakeholders through Slack when clarification is required
Quality Assurance
- Perform detailed review of all communication requests before launch
- Identify inconsistencies, missing information, incorrect dates, broken links, or formatting issues
- Escalate concerns proactively to prevent sending errors
- Maintain high standards of accuracy and attention to detail
Documentation & Process Adherence
- Follow established campaign build processes and templates
- Maintain documentation of completed work and status updates
- Adhere closely to existing workflows created by the Senior Lifecycle Marketer
- At least 2+ year of hands-on experience in CRM, Lifecycle Marketing, Email Marketing, or Marketing Automation
- Experience using Iterable or Klaviyo
- Experience building and executing email and/or SMS campaigns
- Strong experience working within Slack
- Excellent written English communication skills
- Strong attention to detail and quality control mindset
- Ability to work independently with minimal supervision
- Tech-savvy and able to quickly learn new tools and systems
- Comfortable working in a startup or fast-paced environment
- Experience with both Iterable and Klaviyo
- Experience with marketing automation platforms such as Braze, Customer.io, Salesforce Marketing Cloud, HubSpot, or similar tools
- Experience supporting US-based teams
- Familiarity with email troubleshooting and HTML email rendering
- Experience managing high-volume campaign requests
The successful candidate will be:
- A strong executor rather than a strategist
- Comfortable working independently and asynchronously
- Meticulous and highly organized
- Able to quickly learn established processes and follow them consistently
- Comfortable handling repetitive workflows while maintaining accuracy
- Responsive and proactive when identifying potential issues
- Comfortable working in a startup environment with limited onboarding