WPP Media: Manager, Influencer Campaign, Dubai- Freelance

Role Summary and Impact

The Influencer Marketing Manager owns the day-to-day planning and delivery of influencer campaigns across WPP Media client accounts. This role manages campaigns end-to-end, from strategic recommendations, creator mix and budget planning through execution, reporting, finance tracking and optimization. The Manager acts as the key operational lead for clients and internal teams, ensuring campaigns are delivered efficiently, creatively and commercially, while guiding Executives and strengthening creator relationships across the portfolio.

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.

• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.

• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.

• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.

• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.

• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.

• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.

• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts.

• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development.

• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.

• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.

• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
  
  
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field is preferred.

• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.

• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members is required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.