WFH Marketing Executive

Key Responsibilities

Content Strategy and Planning

• Develop and maintain monthly content calendars across all digital platforms

• Plan campaigns around festive seasons, product launches, promotional periods and key marketing events

• Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts, etc.

• Work with team to storyboard and shoot engaging product videos and behind-the-scenes stories

• Coordinate with influencers and manage user-generated content when needed

• Leverage AI tools to generate content ideas, campaign concepts, content briefs and marketing plans

Copywriting & Social Media Management

• Draft social media captions, product descriptions, emails, and campaign headlines

• Schedule and post across platforms (TikTok, Instagram, Facebook, EDM)

• Monitor engagement and trends to optimize content

Live Commerce

• Plan and coordinate TikTok Live and Shopee Live sessions

• Work with livestream hosts, affiliates and creators

• Prepare livestream scripts, promotioxnal mechanics and vouchers

• Support live operations, moderation and post-live reporting

• Analyse livestream performance and recommend improvements

E-Commerce Management & Sales Optimization

• Upload and maintain listings on platforms like Shopee, Lazada, Shopify, etc.

• Track campaign performance, product views, and conversion rates

• Suggest ways to optimize listings and improve customer experience

Social Media & Content Creation

• Create engaging content for TikTok, Instagram, Facebook and other social platforms

• Write compelling captions, product descriptions, EDMs and marketing copy

• Use AI tools to accelerate copywriting, ideation, scripting and content optimisation

• Stay updated on social media trends and recommend new content opportunities

• Assist in editing videos and designing simple visuals using Canva, CapCut, or Adobe tools

• Maintain branding consistency across all platforms

• Resize and adapt creatives for different channels (IG Story vs. FB Ad etc.)

Campaign & Promotional Planning

• Plan and execute online campaigns across multiple sales channels

• Coordinate platform campaigns such as Double Digit Sales, Payday, Flash Deals and Brand Campaigns

• Use AI to develop campaign concepts, promotional copy, visual ideas and customer messaging

• Collaborate across departments to ensure timely campaign execution

Design & Marketing Collateral

• Design marketing content and visual assets for digital and physical channels

• Create and adapt packaging designs for new and existing products

• Design promotional materials such as postcards, flyers, posters, banners and point-of-sale (POS) collateral

• Develop visuals for campaigns, product launches, events and promotional activities

• Maintain consistent branding across packaging, digital content and physical marketing materials

• Resize and adapt designs for different platforms and formats

• Work with the team to develop creative concepts and translate ideas into final marketing materials