Website Experience Manager
Opry Entertainment Group & Ryman Hospitality Properties · Nashville, Tennessee, United States ·
- Seniority
- C level
- Category
- Management
As a Website Experience Manager, you will manage the development of all Opry Entertainment Group (OEG) websites. You will lead front-end UX design to optimize conversion paths and deliver seamless, mobile-first experiences across all web properties, leveraging SEO, analytics, CMS expertise, and best practices in privacy and accessibility. Through collaboration with developers, marketing strategists, and channel teams, you will align web content with campaigns and brand initiatives, using tools like GA4, SEMrush, and GTM to monitor performance, analyze user behavior, and drive continuous improvement. As the ideal candidate, you are a proactive leader who thrives in a multi-site environment and is passionate about delivering exceptional digital experiences. Reports to Vice President of Customer Acquisition and Experience.
- Manage and maintain 8+ branded websites, each with distinct audiences, content, and goals.
- Lead front-end UX across all web properties. Ensure responsive, mobile-first design and seamless user interaction.
- Maximize conversion across the discovery and ticketing journey by optimizing the purchase flow on owned and partner websites.
- Oversee SEO strategy and execution, including keyword planning, metadata, technical audits, and performance optimization.
- Collaborate with external developers to implement new features, resolve issues, and ensure smooth site performance.
- Manage content and promotions across multiple CMS platforms.
- Monitor performance metrics using GA4, SEMrush, and other tools. Translate insights into actionable updates.
- Analyze customer journeys and site behavior to identify friction points and opportunities for improvement.
- Ensure accurate analytics and campaign attribution by implementing and maintaining web tracking tools such as GTM, Meta Pixel, and GA4.
- Partner with strategy and channel teams to align web content with campaigns, calendars, and brand initiatives.
- Ensure all sites meet accessibility standards and follow SEO best practices.
- Ensure website privacy and compliance with regulations like GDPR and CCPA. Support secure data practices and consent management.
- Perform other duties as assigned.