Website Design and Implementation Officer

Job overview

Using their experience in the design, development and implementation of public-facing websites, the Website Design and Implementation Officer will lead the day-to-day design, content migration, testing and implementation of HCT’s new public-facing website. Working with the appointed supplier and colleagues across the Trust, the post holder will translate user needs into clear, accessible and well-structured content and pages which meet the needs of our patients, service users and other stakeholders while minimising the burden on clinical and operational services.

*Proposed Interview date : 29th October 2026*

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The postholder will provide specialist content management system (CMS) and digital implementation expertise, coordinate engagement and approvals, and prepare staff and internal users for a safe and effective transition to the new platform. The role is hands-on and will undertake substantial content transfer, restructuring and quality assurance activity directly.

The postholder will also support the introduction and promotion of the NHS App, working with patients and services to build awareness of the App, explain its benefits and help people understand how it can support them and manage their healthcare.

Working for our organisation

A big thank you for considering joining us at Hertfordshire Community NHS Trust You’ll find it a great place to work with many benefits offered to you as a member of our staff We put our patients, their families and carers at the centre of our vision - Outstanding Services and Healthier Communities Our staff are proud to be Caring, Pioneering and Inclusive in their work to help achieve the Trust vision We welcome diversity in our workforce and are interested in applicants from all backgrounds and ages We don’t want you to miss out so we’d like you to know that if we have a high level of interest in this role, the vacancy may close prior to the advertised closing date, so please make your application as soon as possible - Apply now You’ve made a great decision to apply to join to HCT - we’re looking forward to taking the next steps of the journey with you.

You can apply to Access to Work to get money for communication support at a job interview - please use this link for more information: https://www.gov.uk/guidance/apply-for-communication-support-at-a-job-interview-if-you-have-a-disability-or-health-condition-access-to-work
You need to apply before the interview takes place.

Detailed job description and main responsibilities

Supplier coordination and implementation management

• Act as the day-to-day link between HCT and the appointed supplier for the relevant platform.
• Coordinate design, build, configuration and implementation activity, ensuring actions, decisions and dependencies are recorded and progressed.
• Maintain details implementation plans, milestones, risks, issues, decisions and dependencies, escalating concerns promptly.
• Monitor delivery against agreed timescales and quality expectations providing clear updates to the Head of Communications and project governance arrangements.
• Coordinate inputs from Communications, Digital, Information Governance, Procurement and service colleagues so supplier activity can proceed effectively.

Content audit, design and migration

• Lead content audits and migration planning for the new intranet
• Undertake substantial hands-on transfer, rewriting, restructuring, tagging and formatting of content on behalf of services, reducing the demand placed on operational and clinical teams.
• Apply agreed content principles, information architecture, navigation and templates consistently.
• Identify duplicate, outdated, inaccessible or low-value content and work with content owners to agree whether it should be amended, archived, consolidated or removed.
• Manage content migration trackers, approval records and assurance processes, maintaining a clear audit trail.
• Provide specialist CMS advice and practical support so services are not required to develop technical knowledge or complete complex migration activity themselves.

Engagement, requirements and sign-off

• Work directly with operational, corporate and clinical colleagues to gather requirements and translate them into clear, usable pages and content journeys.
• Plan and facilitate proportionate engagement with users, including workshops, interviews, demonstrations and feedback sessions.
• Coordinate operational engagement, review, approval and written sign-off, ensuring responsibilities and deadlines are clear.
• Build effective relationships across the Trust and use professional judgement to resolve competing views while agreeing standards and project scope.
• Present complex digital or technical information in an accessible way for colleagues with different levels of digital confidence.

User testing, accessibility and quality assurance

• Plan and coordinate user testing throughout design and implementation, capturing findings and ensuring agreed improvements are implemented.
• Coordinate accessibility review and support compliance with relevant public sector accessibility requirements and HCT standards.
• Undertake thorough quality assurance of content, links, documents, navigation, search results, metadata, page layouts and functionality.
• Ensure information is accurate, current, written in plain English, accessible and fit for purpose before go-live.
• Maintain defect and issue logs, retest resolved items and provide assurance ahead of go-live.

Training, transition and go-live

• Work with the supplier and internal colleagues to coordinate training for administrators, editors, content owners and other relevant users.
• Develop or adapt practical guidance, templates, checklists and support materials.
• Coordinate go-live readiness, cutover and transitional activity, including final content freezes, checks, communications and contingency arrangements.
• Provide responsive implementation support during launch and the immediate post-launch period, triaging issues and coordinating resolution.
• Support the transfer of knowledge into business-as-usual arrangements so the platform can be managed safely and sustainably after the fixed-term post ends.

Capacity protection and team contribution

• Take ownership of significant day-to-day project management activity for the intranet workstream, working closely with the project manager overseeing the wider project.
• Take ownership of implementation activity, reducing the requirement for communications colleagues to absorb this work alongside their core responsibilities.
• Design and deliver implementation activity in a way that protects clinical and operational capacity and keeps requests of services focused, proportionate and well organised.
• Contribute flexibly to wider Communications Team priorities where these are directly connected to successful implementation and adoption of the new platform.
• Maintain high standards of confidentiality, information governance, professionalism and customer service.

NHS App awareness and adoption

• Support HCT’s introduction and promotion of the NHS App as part of the wider digital patient experience.
• Work with patients, service users, carers and services to understand awareness, information needs and potential barriers to using the NHS App.
• Develop and coordinate clear, accessible communications that explain the NHS App, the benefits it can offer and where people can obtain support.
• Ensure website content and relevant patient-facing materials signpost the NHS App accurately and consistently.

HCT will prioritise recruitment of workers living in England under the new immigration rules for care workers effective from 9 April 2025. Employers must first prove that they have attempted to recruit a worker from within England who needs new sponsorship. This ensures that those who came to the UK to pursue a career in adult social care can do so.

We will communicate any interview arrangements with applicants via e-mail so it is advisable that you check the email address you give on your application on a regular basis.

Staff recruited from outside the NHS will usually be appointed at the bottom of the pay band. All new appointments (excluding Medical & Dental roles) are subject to a 26 week probation period.

We are proud to be an armed forces friendly employer and support the employment of the armed forces community, including veterans, spouses and partners. For more information, contact [email protected]

Applications from qualified job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications, subject to you meeting minimum criteria of the role and salary threshold. Please visit the Gov.UK website for detail.

If applicable to the role, staff are required to hold a full, valid, UK driving licence and have access to a car to use with business insurance (unless the member of staff has a disability as defined by the Equality Act 2010).

In submitting an application form, you authorise Hertfordshire Community NHS Trust to confirm any previous NHS service details via the Electronic Staff Record Inter Authority Transfer process should you be appointed to the post.