VP, Product & Design

The VP (Vice President), Product & Design will lead product experience and roadmap development across the NFL’s portfolio of digital products and platforms, translating vision and strategy into scalable execution. As a key member of the Global Digital Fan Engagement leadership team, this executive will lead Product and Design functions responsible for creating world-class fan experiences across web, mobile, connected television (CTV), identity, subscription, and viewing platforms.

Working in close partnership with Strategy & Growth, Technology, Content, Marketing, Business Operations, and other key departments across the NFL, the VP, Product & Design will translate business priorities into product roadmaps and deliver experiences that deepen fan engagement, improve experience quality, and support the NFL's long-term strategic priorities.

This role requires an experienced and dynamic product executive capable of leading organizational evolution, establishing product management excellence, and building a high-performing team within a complex and highly visible media ecosystem.

Responsibilities:

Product Vision & Roadmap Leadership

• Own the product roadmap for the NFL’s fan-facing product portfolio across web, app, CTV, identity, and subscription experiences
• Partner with Strategy & Growth to translate enterprise priorities and agreed business objectives into product roadmap decisions, prioritization, sequencing, and execution plans
• Lead short-term, seasonal, and multi-year product roadmap planning and sequencing, aligned to the broader long-range business plan and agreed investment priorities
• Establish product management practices that improve prioritization, execution quality, and organizational alignment

Product Delivery & Performance

• Hold end-to-end accountability for product roadmap execution, sequencing, delivery excellence, experience quality, product operating cadence, and post-launch value optimization across the digital portfolio
• Translate agreed strategic priorities into delivered product outcomes that support business goals
• Partner with Strategy & Growth to define KPI frameworks, measurement processes, and post-launch evaluation methodologies
• Drive a culture of continuous improvement through experimentation, learning, and iteration

Fan Experience & Design Leadership

• Lead the Product and Design organizations responsible for creating engaging and intuitive fan experiences
• Establish experience standards and design principles across content discovery, viewing, personalization, subscription, and engagement journeys
• Ensure consistency and quality across all fan-facing experiences

Cross-Functional Leadership

• Partner with Technology to align product roadmaps with technical feasibility, platform architecture, capacity management, and release planning
• Partner with Strategy & Growth to translate agreed business objectives, priority fan segments, value propositions, and desired outcomes into product experiences
• Partner with Content and Marketing to ensure product experiences, content value, and marketing execution reinforce the broader strategy
• Build strong executive partnerships that improve decision making and organizational coordination
• Communicate tradeoffs, risks, dependencies, and recommendations to senior leadership

Organizational Leadership

• Lead and develop a high-performing Product and Design organization
• Build team capabilities through coaching, succession planning, and talent development
• Foster a culture of accountability, collaboration, and product excellence

Required Qualifications:

• 15+ years of product management experience, including leadership roles in digital media, streaming, sports, technology, or subscription-based businesses
• Experience leading product organizations responsible for large-scale consumer digital platforms
• Demonstrated success delivering complex product roadmaps that drive measurable business outcomes
• Experience leading cross-functional teams within highly matrixed environments
• Strong understanding of digital consumer experiences, content ecosystems, subscription products, and engagement platforms
• Experience leading Product, UX/UI, Design, or adjacent digital experience functions

Leadership Profile:

• Proven track record collaboratively shaping and delivering product roadmaps that drive business outcomes across large-scale consumer digital platforms
• Demonstrated success delivering product roadmaps that support acquisition, engagement, retention, and monetization objectives within DTC or subscription-led businesses
• Strong commercial acumen with the ability to collaborate effectively with Strategy leaders on revenue, customer value, and growth opportunities
• Strong experience operating in complex organizations and aligning cross-functional teams to deliver solutions that meet both business objectives and fan needs
• Executive communicator capable of translating priorities, risks, tradeoffs, and performance into clear narratives tied to business goals
• Strong product judgment, creative instincts, and operational discipline, with a passion for delivering exceptional consumer experiences

Travel:

This position will require travel to key NFL meetings and events, including occasional nights and weekends, especially during the NFL season.

Terms/Expected Hours of Work:

NFL employees are required to work a minimum of 40 hours per week in the office.

Salary / Pay Range:

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.