Axos Bank
Target Range:
$160,000.00/Yr. - $170,000.00/Yr.
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.
Eligible for an Annual Discretionary Cash Bonus Target: 10%
Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%
These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.
About This Job
Axos Bank is seeking a visionary and execution-driven VP of MarTech & CRM to lead our next phase of data-driven marketing transformation. This role will serve as the principal architect and owner of the marketing technology ecosystem, responsible for centralizing customer data, orchestrating journeys across channels, and enabling hyper-personalized engagement at scale.
In this role, you will drive the strategy and operations of our MarTech stack—including Salesforce Marketing Cloud (SFMC), Einstein, Stensul, Branch, Extole, Validity Everest, Tealium, and other emerging tools — to ensure our marketing data, segmentation logic, triggers, and customer journeys are efficient, scalable, and performance-oriented. You will also oversee audience strategy, real-time personalization capabilities, and integration across platforms to unlock growth in acquisition, retention, and cross-sell.
Responsibilities:
- Own and evolve the MarTech ecosystem to support omnichannel customer engagement, including Salesforce Marketing Cloud, Einstein for predictive insights, Stensul for content velocity, and other supporting platforms
- Develop and operationalize the CRM strategy that drives acquisition, onboarding, engagement, retention, and lifetime value across Consumer and Business segments
- Lead segmentation, personalization, and lifecycle automation, ensuring data integrity and behavioral targeting are embedded in every touchpoint—from email and push to on-site and in-app experiences
- Serve as the primary owner of direct communications with customers and prospects, overseeing the entire MarTech stack, defining requirements for 1st-party data collection and segmentation, and developing personalized lifecycle journeys and triggered touchpoints
- Oversee collection and management of behavioral data across web and mobile app environments, ensuring data is actionable and aligned with engagement and conversion goals
- Guide the strategic use of Tag Management Systems (e.g., Google Tag Manager) for agile deployment of tracking and data-layer integrations
- Integrate and activate data from digital advertising platforms (e.g., Google Ads, Meta Ads) to inform CRM targeting, acquisition strategies, and ROAS optimization
- Lead on-site and in-app conversion rate optimization (CRO) efforts, ensuring principles of testing, user behavior analysis, and performance insights are embedded in marketing workflows
- Leverage insights from e-commerce platform analytics to better understand engagement trends, product performance, and funnel behaviors
- Apply advanced attribution models to understand multi-touch customer journeys and ensure marketing performance is accurately tied to business outcomes
- Collaborate cross-functionally to ensure data fidelity, ongoing monitoring, and maintenance across systems; assess platform effectiveness and lead adoption of new tools
- Manage marketing technology platforms and systems, including CRM, personalization and hyper-personalized targeting, marketing automation, insights building, and analytics tools
- Partner with data teams to improve infrastructure, maintain seamless integration across databases and MarTech components, and refine requirements for multi-channel CRM initiatives
- Analyze and report on marketing data (including CRM campaign performance and broader KPIs) and tie insights to business outcomes
- Partner with marketing, sales, and product teams to align strategies and ensure effective campaign execution
- Implement customer journey mapping and ensure a seamless end-to-end customer experience
- Oversee integration of MarTech solutions with CRM, e-commerce, and analytics platforms
- Build and lead a high-performing CRM & MarTech team, comprised of stateside and offshore resources, providing leadership, mentorship, and development opportunities
- Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness
- Champion a data-first culture and ensure ethical, compliant use of customer data (CCPA, GDPR, CAN-SPAM, etc.)
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA or technical certification (e.g., Salesforce Architect, Adobe Specialist) preferred
- 10+ years in CRM and MarTech, with at least 5 years in a leadership role overseeing cross-functional marketing technology and data initiatives
- Proven experience with centralized data warehouses, CDPs, CRM platforms (e.g., Salesforce, Braze, Tealium), and marketing automation tools
- Strong understanding of complex MarTech ecosystems and advanced analytics tools (e.g., Adobe, mParticle, GA4)
- Experience implementing and managing Tag Management Systems such as Tealium to enable scalable behavioral tracking
- Demonstrated ability to integrate digital advertising performance data into CRM strategies and optimize for return on ad spend (ROAS)
- Expertise in customer segmentation, personalized marketing campaigns, and optimizing consumer journeys using behavioral and intent data
- Experience leading CRO initiatives and tying site/app behavior to conversion performance
- Familiarity with e-commerce data environments and leveraging product-level insights for marketing optimization
- Experience applying multi-touch attribution models to evaluate campaign effectiveness and guide budget allocation
- Ability to work in hybrid data environments (on-premise + cloud), bridging fragmented systems and advocating for marketing-first requirements
- Skilled in managing vendor relationships, RFPs, and building roadmap strategies for MarTech growth and adoption
- Excellent leadership and project management skills with the ability to manage cross-functional teams
- Analytical mindset with experience leveraging data to inform strategy and decision-making
Axos Employee Benefits May Include:
Medical, Dental, Vision, and Life Insurance
Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
HSA or FSA account and other voluntary benefits
401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
About Axos
Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.
Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).
Learn more about working at Axos
Pre-Employment Background Check and Drug Test:
All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.
Equal Employment Opportunity:
Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.
Job Functions and Work Environment:
While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.