Voice AI & CRM Automation Developer

Primary Task

• Design, build, configure, and maintain Voice AI solutions within GoHighLevel (GHL) or AI Voice Platform for inbound and outbound calling workflows.
• Develop conversational AI agents capable of handling lead qualification, appointment setting, follow-ups, customer inquiries, call routing, and reactivation campaigns, etc.
• Create and optimize AI prompts, conversation flows, objection-handling logic, qualification criteria, and escalation paths to ensure natural and effective customer interactions.
• Configure and maintain GHL Workflows, Automations, Triggers, Pipelines, Opportunities, Calendars, Forms, Custom Fields, and CRM integrations supporting Voice AI operations.
• Integrate GHL with external platforms and services through APIs, webhooks, Zapier, Make, n8n, and custom integrations when required.
• Manage telephony configurations, including phone numbers, call routing, inbound/outbound calling, forwarding, voicemail handling, and related Twilio/LeadConnector services.
• Build automated workflows that update CRM records based on call outcomes, including disposition, lead status, appointment status, notes, tags, and follow-up activities.
• Integrate Voice AI with internal and external systems to ensure accurate transfer of lead, customer, appointment, and call data.
• Develop reporting and monitoring solutions for key Voice AI metrics such as call volume, answer rate, appointment conversion rate, qualification rate, transfer rate, call duration, outcomes, and cost per call.
• Review call transcripts and recordings to identify opportunities to improve AI responses, latency, conversational accuracy, objection handling, and conversion performance.
• Troubleshoot Voice AI, workflow, API, webhook, CRM synchronization, and telephony issues.
• Implement safeguards for data privacy, access control, call consent, recording requirements, and secure handling of customer information.
• Document technical configurations, workflows, integrations, AI prompts, and troubleshooting procedures.
• Collaborate with Operations, Sales, Marketing, Technology, and other stakeholders to translate business requirements into scalable GHL Voice AI solutions.
• Continuously evaluate new GHL, Voice AI, and conversational AI capabilities and recommend improvements that increase automation, speed-to-lead, coverage, and operational efficiency.