Visual Designer, Product

About Luma AI

Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence, and the next step beyond language models comes from vision.

Design at Luma paints the vision of what can be, and we are looking for a Visual Designer to help raise the bar for how our product looks and feels. This is a craft-first role for someone who cares deeply about the details that make a product feel exceptional.

Where You Come In

We are looking for a Visual Designer who is genuinely exceptional at their craft, with a strong point of view on what makes a product beautiful, coherent, and alive, and the range to both set that standard and build the systems that make it scalable. You will shape the visual quality of our product, elevating what exists and establishing the foundation for what comes next, including the design system that gives engineers and designers a living reference they can actually use when building new features. We ship continuously and iterate from what is live, so this is a role for someone who moves quickly and holds the bar while doing it.

This is not a redesign-everything role. It is about raising the bar every day, helping the team adopt and build from a strong visual foundation as the product evolves. You are here to make the product extraordinary to look at and interact with, and to give the team the tools to maintain that standard as we grow. This fits someone who thinks in systems and can defend why a decision is right, not just how it looks. It will not suit someone who prefers one-off screens to a coherent system, or who is comfortable shipping work that is merely fine.

What You'll Do

• Audit and elevate the product's visual design. Review the full product experience with fresh eyes, identify where the visual quality falls short, and drive meaningful improvements across typography, color, iconography, spacing, and component design.

• Build and own the design system. Systematize the visual language in Figma, defining tokens, components, and usage guidelines that the whole team can build from.

• Bring the design system to life. Using AI coding tools like Cursor or Claude Code, build a live, interactive version of the design system that engineers and designers will use when building new features. This does not require deep coding expertise, but it does require the willingness and ability to build real things with AI.

• Set and hold the visual bar. Be the team's eye for quality. Establish what good looks like and advocate for it consistently across the product.

• Shape how new features look before they're built. Bring a visual perspective to early-stage feature thinking, concepting, exploring directions, and helping the team see what something could be before it becomes a spec.

Who You Are

• You have 7+ years of experience in visual and UI design, with a portfolio that demonstrates exceptional craft across typography, color, layout, and interaction.

• You have an unusually high craft ceiling. Your work doesn't just look good, it has a point of view, and you can explain why a decision is right rather than just what it looks like.

• You think in systems. You understand how to take a strong visual language and turn it into a scalable, consistent foundation rather than a collection of one-off decisions.

• You have built or significantly contributed to a design system, and understand what it takes to make one that a team actually uses.

• You build with AI. You use AI coding tools to produce real outputs, not just mockups. You are comfortable directing AI toward a specific goal and iterating until the result meets your standard.

• You ship. Your portfolio shows work that made it into production and had a visible impact on the product's quality.

A portfolio showing your experience in design systems is required for consideration.

What Sets You Apart

• Experience building a token system from scratch and connecting it to a live codebase.

• Experience building a live component library or design system using AI coding tools.

• Experience designing for desktop applications. Our product is currently desktop-first, and understanding the nuances of that environment matters.