- Apply advanced design principles across digital and print — hierarchy, typography, layout, iconography, photography, motion, and usability.
- Translate brand strategy into compelling visual systems across all channels.
- Contribute to concept development through final execution, building cohesive, cross-channel experiences.
- Digital ads: Collaborate in ad ideation and campaign strategy sessions. Create and edit conversion-driven, short-form video ads for Facebook, Instagram, TikTok and YouTube channels. Utilize persuasive conversion-centered design principles to increase retention and engagement (combination of live video, images, illustrations and animation components). Manage all elements of pre-production through post-production for launch.
- Video Shoots: Organize and run video shoots for digital content (ads, posts, blogs, etc.). This includes identifying effective doctors and clinics, collaborate with the creative team to create storyboards, and coordinating the shoots (clinic teams, marketing team, models, content and equipment).
- Print & Collateral: Design sales, marketing, recruiting, and clinic materials including:
- Infographics
- Brochures
- Rack cards
- Posters & banners
- Conference & event materials
- Prepare files for print production and collaborate with vendors on specifications, pricing, and delivery.
- Print Production: Prepare collateral for print production and work with print vendors to establish pricing, effective project sizing, and coordinate deliveries.
- Email Marketing: Craft email templates and customized designs to engage and convert prospective patients and generate patient referrals.
- Web: Assist in creating conversion-focused web design that is mobile-first, including landing page layouts, visual web elements, and image sourcing and creation. Work with the digital team to understand performance metrics through A/B testing, heat maps, and user behaviors to optimize design for impactful user experiences.
- Organic Social & Brand Ambassador Program Leadership: Create impactful social media designs and templates to increase following organically and appeal to targeted audiences. Explore use of new elements to evolve designs and design patterns across digital. Examples include blogs, daily/weekly social posts, gated content, etc. Lead the Brand Ambassador organic social program across clinics, serving as the primary creative partner to doctors and clinic teams. Track engagement trends and optimize creative guidance to increase reach, credibility, and patient acquisition through organic channels.
- Creative Operations: Act as a key administrator of the creative request system. Review creative requests daily and maintain a summary of current projects, priorities, and desired delivery dates. Work with the team and contractors to prioritize and delegate requests, ensuring assignments include clear scope, deadlines, supporting files, and creative direction. Track deliverables, review work for accuracy and alignment with brand standards, and communicate project updates to the marketing team and requestors.
- Bachelor’s degree in graphic design, visual communications, or related field
- 3+ years of professional design experience within an in-house creative department or 3+ years within an agency
- Proven ability to create conversion-focused campaigns across multiple channels for different audiences.
- Highly proficient in Adobe Creative Suite - including Photoshop, Illustrator, InDesign
- Experience and knowledge of basic image and video production/editing ie. Adobe Rush, Premiere, After Effects, Canva
- Salesforce Marketing Cloud
- Ability to interpret and translate creative briefs, feedback, and requests into creative action.
Bonus Qualifications
- Experience working with WordPress and Hootsuite
- Healthcare industry experience
Disclaimer
All team members agree to consistently support compliance and TVG-Medulla, LLC policies and Standards of Excellence with regard to maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, adhering to applicable federal, state, and local laws and regulations, accreditation, and licenser requirements (if applicable), and Medulla procedures and protocols. Must perform other related duties and assist with project completion as needed. Team member may be required to provide necessary information to complete a DMV (or equivalent agency) background check.