VIP Retention Manager

Responsibilities:

Carrying out segmentation of the database and implementing remarketing strategies;
Compose and plan email newsletter campaigns;
Customers retention;
Ensuring all email campaigns comply with current email best practice in the industry;
Communication about promo events;
Promo plan preparation;
Preparing a technical task to designer and copywriter;
A/B Testing on various email campaigns to establish the most effective;
Tracking and reporting on email campaigns in order to guide improvements;
Analysis of current email marketing campaigns and making recommendations for improvement;
Analysis and monitoring of the main KPIs and CRM actions;
Creation of and execution of customer engagement/acquisition strategies in line with the company’s; marketing and financial objectives.

Requirements:

Customer-first mindset;
Analytical and strategic thinking skills;
Data-driven approach;
Knowledge of different CRM systems and experience in setting up the trial, and onboarding processes using them (Customer.io, Optimove, Xtreme push);
Engagement;
Prior experience in retention roles (1+ years);
Experience and knowledge working with main KPIs such as Churn Rate, Retention Rate, GGR, NGR;
Knowledge of analytical tools, including Google Analytics. Ability to analyze, interpret, draw conclusions and implement solutions to a variety of complex issues;
Excellent written communication and copywriting skills in English;
Work experience with chatbots and AI would be highly appreciated;
Responsibility for running end-to-end projects as required.