Video & Motion Designer

• Concept, design, edit, and produce video content across the Lessen brand, including:

• Brand and corporate storytelling

• Integrated marketing campaigns

• Product launches and promotional videos

• Product demos and feature walkthroughs

• Social and paid media content

• Customer testimonials and case studies

• Event and sales content

• Commercial and digital advertising

• Internal and executive communications

• Create sophisticated motion graphics, kinetic typography, animated data visualizations, transitions, and branded visual systems that make complex ideas feel simple and engaging.

• Turn product experiences into compelling video by working directly with Figma files and product UI, adapting screens and assets for storytelling rather than relying solely on screen recordings.

• Animate product interfaces, workflows, dashboards, mobile experiences, and feature interactions in a way that feels polished, intentional, and easy to understand.

• Partner with Brand, Product Marketing, Demand Generation, Social, Product Design, and other teams to translate business goals into strong creative concepts.

• Help develop scripts, storyboards, treatments, visual concepts, and narrative structures rather than operating solely as an execution resource.

• Translate complex SaaS, AI, and property-operations concepts into concise, visually compelling stories for audiences who may not be deeply technical.

• Use generative AI video tools as part of the production workflow, including creating and refining prompts, generating scenes and visual assets, iterating toward usable outputs, and combining AI-generated content with traditional editing and motion design.

• Identify when AI-generated footage, stock footage, live action, product UI, animation, or a hybrid approach will produce the strongest result.

• Edit interviews, customer stories, event footage, and other live-action content into polished narratives.

• Create multiple cuts and adaptations of content for LinkedIn, paid social, websites, sales presentations, events, and other channels.

• Source and work with music, stock footage, photography, voiceover, sound effects, and other production assets as needed.

• Maintain strong visual and motion consistency with Lessen’s evolving brand system.

• Develop reusable motion templates, animation systems, transitions, and production workflows that allow the marketing team to create video more efficiently and consistently.

• Manage multiple projects simultaneously and communicate clearly about timelines, priorities, dependencies, and production needs.

• Stay current on emerging video, motion, AI, design, and B2B technology trends and proactively bring new creative approaches to the team.

• 4+ years of professional experience in video editing, motion design, video production, multimedia design, or a related creative discipline.

• A strong portfolio or reel demonstrating sophisticated motion graphics, editing, visual storytelling, and digital video work.

• B2B technology, SaaS, or enterprise technology experience required.

• Strong motion-design capabilities and a solid understanding of animation principles, pacing, transitions, typography, hierarchy, and composition.

• Advanced proficiency in Adobe After Effects and Premiere Pro.

• Strong working knowledge of Photoshop and Illustrator.

• Proficiency with Figma, including the ability to independently navigate product design files, pull assets, modify UI elements, prepare screens for animation, and recreate or adapt interface elements when needed.

• Demonstrated experience creating software/product animations, product demos, or UI-driven videos.

• Hands-on experience using generative AI for video production required. You should be comfortable experimenting, prompting, iterating, troubleshooting outputs, and incorporating AI-generated assets into professional creative work.

• Experience with current generative video and creative AI platforms such as Runway, Kling, Veo, Sora, Adobe Firefly, Midjourney, or comparable tools.

• Strong visual storytelling instincts and the ability to determine what should be shown, animated, simplified, or removed to make a story land.

• Ability to work from a loose brief and develop a creative approach—not simply execute a predetermined edit.

• Strong script, storyboard, and concept-development skills.

• Ability to understand complex technology and translate it into content that feels accessible, modern, and human.

• Excellent attention to detail, particularly around UI accuracy, timing, typography, brand consistency, and production quality.

• Strong project-management and communication skills with the ability to work independently in a fast-moving marketing organization.

• Comfortable receiving feedback, iterating quickly, and collaborating with creative and non-creative stakeholders.

Nice to Have

• Experience filming and directing interviews, testimonials, events, or lightweight live-action productions.

• Experience with cameras, lighting, audio, and basic on-location production.

• Experience working with product marketing teams on software launches and feature storytelling.

• Familiarity with 3D, compositing, or tools such as Cinema 4D or Blender.

• Experience creating reusable motion-design systems or branded video toolkits.

• Familiarity with property technology, field service management, facilities management, real estate technology, or related industries.