Vice President, Brand Marketing - Tea Tree

Who We Are

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the Color, Blonde, and Color XG.

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.

Who You Are:

You are a skilled and enthusiastic, high-performing professional who is passionate about hair care and wants to positively contribute to the growth of our iconic brand as well as to our people first culture.

About the Role

A dynamic and experienced Vice President of Brand Marketing to lead our one our top care brands. The VP will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase market share, and ultimately grow revenue. The ideal candidate will have a strong background in brand management, marketing strategy, and a passion for the beauty industry.

This role works 3 – 4 days from our Santa Monica offices.

What You will Do:

• Develop and execute comprehensive marketing strategies to achieve business objectives and revenue targets
• Create impactful and innovative marketing programs, with a comprehensive 360 approach
• Partner with NPD to identify white space and opportunities, collaborate on product concept and new developments and drive product innovation, including new product development, packaging design, and formulation enhancements
• Collaborate with cross functional teams including education, trade, digital and sales to develop effective go-to-market plans and promotional campaigns to support product launches and drive sell-through
• Drive and Lead Go-To-Market launch plans for New Products and Key Campaigns
• Conduct market research and analysis to identify key trends, consumer insights, and competitive landscape within the professional beauty industry
• Analyze and evaluate brand performance, marketing initiatives, leveraging data and analytics to optimize strategies and drive continuous improvement
• Generate sales-driving ideas and concepts to support key categories and best-sellers
• Oversee the development of marketing collateral, including advertising, POS materials, digital assets, and educational content for salon professionals
• Gatekeeper of the brand architecture, quality cues, brand values and key messaging
• Manage and provide all cross functionals and international partners with the key branding elements and brand style guides
• Develop content strategy and manage all Brand assets (Photoshoots, key campaigns, branded assets)
• Stay abreast of emerging trends, technologies, and best practices in brand marketing and the beauty industry, providing recommendations for innovation and adaptation
• Provide leadership, mentorship, and guidance to marketing team, fostering a collaborative and high-performance culture