User Acquisition Manager

EXITEK is an AI technology company specializing in image processing and mobile applications. Our team has leading expertise in machine learning and computer vision, developing technology that can understand, enhance, and transform images with a high level of quality and realism.

BeautyUp is an AI-powered beauty and photo editing app that makes professional-quality photo enhancement possible with a single tap. It uses advanced machine learning to understand faces and images and produce highly realistic results across skin, facial features, makeup, body, and overall appearance. BeautyUp combines sophisticated AI technology with a simple mobile interface, making advanced photo editing fast and effortless.

We really appreciate our team and the relationships within it, and we hope that you, too, know how to build work in the key of a trusting and friendly atmosphere.

If you are passionate about growth, have strong analytical skills and want to work with advanced AI technology — the EXITEK team is waiting for you! Now we are looking for a talented User Acquisition Manager.

Responsibilities:
Manage and scale paid acquisition campaigns across Meta, TikTok, AppLovin, Apple Search Ads, and Google Ads;
Own campaign budgets and make day-to-day decisions on budget allocation, targeting, bidding, and campaign structure;
Analyze campaign and cohort performance to identify opportunities and problems;
Continuously optimize campaigns to improve CAC, ROAS, LTV, and overall growth;
Plan and run tests across audiences, creatives, placements, bidding strategies, and campaign structures;
Work closely with the creative team to identify winning concepts and develop new creatives based on performance data;
Analyze acquisition performance in Power BI and Google Sheets and turn data into clear actions;
Monitor performance closely and react quickly to changes in campaign and business metrics;
Scale successful campaigns while maintaining target acquisition economics.

Requirements:
2+ years of hands-on experience managing Meta Ads campaigns;
Proven experience managing $100K+ monthly advertising budgets;
Strong understanding of performance marketing and mobile user acquisition;
Excellent analytical skills and ability to make decisions based on performance data;
Strong Google Sheets / Excel skills;
Power BI experience is a must;
Experience with TikTok Ads, AppLovin, Apple Search Ads, and Google Ads is a strong plus;
Experience with mobile apps and subscription products is a strong plus;
Comfortable working with CAC, ROAS, LTV, retention, cohorts, and attribution data;
Independent, proactive, and highly accountable;
High level of English.