User Acquisition Manager

We are looking for a strong Marketing Specialist who can take ownership of performance marketing and independently build and improve marketing processes. The company works with both products and services and already has active campaigns across Google Ads, Meta Ads, and TikTok Ads. This role is not just about managing ad accounts. We need someone who can develop a performance strategy, test hypotheses, analyze the full funnel, and drive measurable results.

Responsibilities
Manage and optimize Google Ads, Meta Ads, and TikTok Ads
Work with multiple brands and advertising campaigns
Build and maintain a backlog of marketing hypotheses
Plan and run A/B tests
Analyze the full funnel: Lead → CRM → Sale
Monitor and improve key performance metrics
Work with landing pages and CRO
Analyze and improve ad creatives and messaging
Gradually take over campaign management from an external contractor
Build and improve performance marketing processes independently

Requirements
Strong hands-on experience in Performance Marketing
Practical experience with TikTok Ads — required
Strong experience with Meta Ads (Facebook & Instagram)
Strong experience with Google Ads — Search, Performance Max, YouTube
Experience managing meaningful advertising budgets, ideally $3K–$10K+ per project/month
Strong understanding of analytics, conversion tracking and funnels
Experience with A/B testing and CRO
Understanding of high-converting landing page structures
Ability to work independently and take ownership of results
Experience working with AI tools for marketing and creative production is a plus
Experience with content, creatives, websites or SEO is a plus
Strong spoken English (B2+/C1) — required for ongoing communication with the client

What we offer
Remote work
Part-time schedule — approximately 20 hours/week
Hourly compensation
Direct communication with the client
Opportunity to gradually take full ownership of performance marketing
Potential to transition to an in-house full-time role and grow into managing the broader marketing function