UA Marketing (Mobile Games)

You will launch and scale new music games profitably through organic and non-organic channels across the globe, including the US, China, and Japan. You'll manage and run multiple user acquisition campaigns across platforms such as Google, Facebook, Applovin, and Mintegral. You'll analyze market and competitor performance, ad campaign metrics like installs, CPI, CTR, IR, and ROI/ROAS, run A/B tests on creatives, and cross-check revenue and product metrics to understand user behavior and define winning UA strategies. You'll collaborate closely with Creative teams to improve product marketability and work with global vendors and ad networks to optimize campaigns, while continuously testing new ad networks to expand user inventories.

Responsibilities

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
• Analyze market and competitor performance
• Analyze ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS)
• Conduct A/B testing of creatives
• Cross-check revenue and product metrics to understand user behaviors
• Define and execute UA strategy for new games to enter and win target markets
• Work closely with Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors and ad networks to optimize campaigns
• Understand and implement each ad network's best practices
• Test new ad networks to expand user inventories

Requirements

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
• Familiarity with mobile marketing attribution tools (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, strategic and tactical planning, problem solving skills
• Ability to multitask and manage deadlines in a cross-functional team
• Stakeholder management
• Good communication (English writing and speaking skills)
• Creative mindset and instinct for identifying trends

Benefits

• Competitive salary, 100% pay during probation
• Performance bonus with up to 30% of company profit shared — no cap
• Full SHUI + premium private health insurance & annual check-up
• 12 days annual leave + 10 days paid sick leave
• 12 WFH days per year for when you need flexibility
• 9.4M VND yearly flexi-budget for your personal development
• Free daily lunch (10+ options)
• Snacks, drinks, and tea-time always available
• Monthly/bi-monthly team bonding budget
• Sports activities (badminton, football, etc.)
• Company learning trips to top markets (Korea first, Japan next)
• Sponsored access to international conferences & industry events
• Modern equipment + AI tools to help you work smarter and grow faster