Trade Marketing Specialist

About Kerry

About the role

Foodservice is a key strategic growth platform for Kerry Group, playing a critical role in delivering our long-term growth vision. DaVinci Gourmet, as one of Kerry’s flagship global brands, requires strong, consistent and premium execution across all customer touchpoints.

The Trade Marketing Specialist reports directly to the Turkey Foodservice Brand Manager and plays a critical role in delivering DaVinci Gourmet’s brand, trade execution and customer experience strategy in Turkey. The role partners closely with Head of Sales, distributor teams and regional stakeholders to translate brand strategy into practical, customer-centric trade marketing actions while acting as a brand guardian, ensuring all executions strictly follow DaVinci Gourmet’s global identity, positioning and guidelines.

This role requires extensive travel (approximately 75%) across Turkey to support distributor collaboration, customer activations, trade shows, menu execution, field audits and visibility initiatives. The candidate must be comfortable working in a high-mobility, field-focused environment and managing multiple priorities while traveling.

Key responsibilities

Brand & Trade Marketing Execution

• Support the execution of annual DaVinci Gourmet marketing plans, including NPD launches, trade promotions, menu updates, sampling programs and visibility initiatives.
• Execute best-in-class trade activations, sampling programs, menu updates and visibility initiatives across HORECA and distributor networks.
• Manage POSM, branded equipment, menu boards and all visibility materials ensuring 100% brand guideline compliance.
• Support the implementation 360° marketing campaigns and funnel strategies across all touchpoints (digital, trade, distributor, customer).
• Tool creation for measurement of effectiveness for market activation
• Conduct regular field visits (approx. 75% travel) for execution quality, visibility, menu accuracy and customer experience.

Distributor Management & Sales Enablement

• Work closely with distributor marketing and sales teams to ensure consistent execution of trade plans.
• Deliver regular training sessions on brand guidelines, product knowledge, menu execution and activation standards.
• Develop sales enablement tools such as sell-in decks, brochures, launch materials, activation toolkits and customer-facing content.
• Ensure distributors use only brand-approved materials and follow DaVinci Gourmet’s identity and tone of voice.
• Support sales teams with customer decks, brochures, launch materials, selling stories and execution guidelines.

Product Launch & NPD Execution

• Plan and execute product launches, ensuring premium visibility and menu adoption in priority accounts.
• Support NPD launches with menu updates, POSM deployment, sampling plans and customer activation.
• Collaborate with Sales, R&D, QA and related teams to ensure trade readiness for new products.
• Track launch performance, customer feedback and operator adoption; share insights to improve future launches.

Insights & Reporting

• Monitor trade performance, customer feedback, operator trends and competitive activity to identify improvement opportunities.
• Deliver monthly trade marketing reports with high data accuracy and actionable insights.
• Recommend improvements to enhance customer experience, brand consistency and execution quality.

Cross-functional Collaboration

• Partner with Sales, R&D, related teams and agencies to ensure strong alignment and execution.
• Collaborate with regional and global marketing counterparts to leverage brand harmonization and best practices.
• Manage multiple projects, timelines and stakeholders with strong ownership, follow-up and problem-solving.
• Perform duties in alignment with Kerry’s values, demonstrating ownership, open-mindedness, inclusiveness and a collaborative mindset.

Qualifications and skills

• Bachelor’s degree in Marketing, Business, Food Technology or related field.
• Minimum 2 years of experience in FMCG or Foodservice marketing/trade marketing in a multinational environment.
• Excellent communication, presentation and stakeholder management skills.
• Strong analytical skills with the ability to interpret sales, customer and market data.
• High attention to detail and strong brand sensitivity; ability to act as a brand guardian.
• Hands-on, proactive, solution-oriented mindset with strong ownership.
• Proficiency in English and Turkish.
• Willingness and ability to travel up to 75% of the time for field execution, distributor visits and customer activations.