TikTok Ads Performance Specialist

DISCLOSURES
The specific statements shown in each section of this job description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. The job’s responsibilities/tasks may be modified and/or expanded over time. The company will inform the personnel member when changes in the respective job description are made.

ABOUT THE COMPANY
Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement services for U.S.-based companies in real estate, property management, hospitality, healthcare, and service-based industries.

As part of its Digital Marketing & Growth Division, EMS manages paid advertising systems designed to generate scalable and measurable business growth. TikTok represents a strategic expansion channel focused on short-form, creative-driven demand generation.

COMPANY WEBSITE:

COMPANY PHONE NUMBER: (667) 309-5345

HR DEPARTMENT PHONE NUMBER: (667) 309-5345 ext 10

HR DEPARTMENT EMAIL ADDRESS: [email protected]

POSITION TITLE: TikTok Ads Performance Specialist

ALTERNATE TITLE(S): TikTok Performance Marketing Manager, TikTok Paid Media Specialist, Short-Form Paid Media Strategist, TikTok Growth Marketing Specialist, Performance Media Buyer – TikTok

COMPANY: Enterprise Management Solutions, LLC

DEPARTMENT: Marketing & Sales

DIVISION: Marketing & Sales

UNIT: N/A

ACCOUNTABLE TO: Chief Marketing & Sales Officer (CMSO)

ACCOUNTABLE FOR: Planning, launching, optimizing, and scaling TikTok advertising campaigns; developing structured creative testing systems; managing campaign budgets; ensuring accurate pixel and CRM tracking; analyzing performance data; and generating measurable lead and revenue growth for U.S.-based client accounts.

CLASSIFICATION: Exempt - Independent Contractor (Non-U.S.), W-8BEN

WORK SCHEDULE: Every Monday to Friday from 8:00 AM to 5:00 PM. The contractor must be actively available during these hours to collaborate with leadership, media buyers, and technical teams.

COMPENSATION RANGE: $6.00 – $7.50 per hour, based on experience, creative capability, and performance impact.

BENEFITS PACKAGE: Ineligible

ANTICIPATED TRAVEL: None

SUMMARY OF POSITION RESPONSIBILITIES:

The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts.

Unlike Google Ads (intent-based) or Meta (audience-based), TikTok performance marketing is driven primarily by creative experimentation, attention capture, and rapid iteration. Success on TikTok requires an understanding of platform culture, scroll behavior psychology, hook creation, and short-form video testing methodologies.

This role focuses on creative strategy, campaign testing velocity, budget management, pixel tracking accuracy, and performance scalability.

SCHEDULED DUTIES AND RESPONSIBILITIES:

Campaign Strategy and Setup

• Conduct structured intake to understand client offers, audience profiles, and KPIs.
• Design campaign frameworks aligned with lead generation or revenue objectives.
• Structure campaigns using appropriate objectives such as Lead Generation, Conversions, or Traffic.
• Configure ad group segmentation based on testing methodology.
• Launch campaigns using controlled budget allocation frameworks.

Creative Strategy and Testing Velocity

• Develop structured creative testing plans.
• Identify and script high-performing hooks with strong emphasis on the first three seconds.
• Test multiple creative formats including UGC-style videos, native storytelling formats, problem-solution structures, and testimonial-based creatives.
• Monitor creative fatigue and performance decay.
• Analyze retention metrics and hook performance.
• Scale high-performing creatives using structured iteration systems.

Audience Targeting and Optimization

• Build broad targeting structures aligned with TikTok algorithm best practices.
• Test interest-based segmentation when appropriate.
• Monitor CPM, CTR, conversion rate, and cost per acquisition metrics.
• Adjust bidding strategies and audience structures based on performance data.
• Identify whether performance changes are driven by creative variables or audience structure.

Tracking and Attribution

• Install and verify TikTok Pixel implementation.
• Configure Events API when applicable.
• Verify domain setup and event prioritization.
• Align TikTok event tracking with GoHighLevel CRM capture.
• Ensure UTM parameters are properly structured.
• Conduct regular quality assurance checks to validate conversion accuracy and source attribution.

Budget Management and Scaling

• Monitor daily and weekly spend pacing.
• Maintain cost efficiency thresholds.
• Reallocate budget toward high-performing creatives.
• Prevent overspending during learning phases.
• Implement structured scaling methodologies.
• Review CRM pipeline quality to assess lead-to-revenue alignment.

CRM and Reporting Alignment

• Ensure TikTok leads flow correctly into GoHighLevel.
• Validate source attribution accuracy within CRM.
• Provide structured weekly performance summaries.
• Deliver monthly reports including spend, lead volume, cost per lead, creative performance breakdown, and scaling recommendations.

UNSCHEDULED DUTIES AND RESPONSIBILITIES:

• Respond to urgent campaign adjustments.
• Participate in strategic planning sessions.
• Remain updated on TikTok platform updates and algorithm changes.
• Support broader paid media initiatives when required.

PHYSICAL DEMANDS:

• Primarily sedentary; extended periods of computer work, campaign monitoring, and data analysis.

WORKING CONDITIONS:

• Remote work environment with collaboration across U.S. time zones. Requires stable internet connection, reliable computer equipment, and professional virtual communication standards.

COMPETENCIES AND SKILLS:

• Strong understanding of short-form creative strategy and hook-based marketing psychology.
• Proficiency in TikTok Ads Manager.
• Experience installing TikTok Pixel and basic Events API configuration.
• Familiarity with CRM integrations, preferably GoHighLevel.
• Strong analytical and performance optimization skills.
• Disciplined budget management capability.
• Excellent written and verbal English communication skills.
• Ability to work aligned with U.S. Eastern Time.

LEVEL OF EDUCATION / TRAINING / QUALIFICATIONS:

• 2-4 years of hands-on TikTok Ads experience required.
• Demonstrated experience running and optimizing lead generation campaigns.
• Experience installing TikTok Pixel and configuring conversion tracking.
• Understanding of short-form content trends and platform-native creative.
• Experience working with U.S.-based clients preferred.
• Experience running Meta Ads considered a secondary but valuable skillset.
• Reliable computer or laptop and strong, stable internet connection required.

PERFORMANCE METRICS (KPIs):

• Performance will be evaluated based on:
• Creative testing velocity
• Lead volume growth
• Cost per lead/acquisition efficiency
• Campaign scalability
• Budget pacing accuracy
• Client satisfaction