Technical Sales Manager

The Technical Sales Manager – Intelligent Labels serves as the primary technical leader and consultative solution partner dedicated to the Avery Dennison Enterprise Walmart Account. Operating in a synchronized co-selling partnership with the Strategic Account Manager (SAM), this individual is responsible for driving RFID adoption across Walmart U.S., Sam’s Club, and their tier-1/tier-2 supplier network by demystifying digital identification technologies and converting operational supply chain challenges into high-value solutions. Reporting directly to the Director, RFID Technical Sales (Walmart Enterprise), the Technical Sales Manager acts as the critical bridge between Avery Dennison’s technical and product innovation capabilities and the end customer’s operational reality. By actively listening to customer pain points, conducting deep technical discovery, and educating stakeholders, this role transforms simple compliance mandates into scalable, value-driven enterprise RFID deployments.

Key Responsibilities:

• On-site/hybrid status: On-site/hybrid model based in Bentonville, AR.

• Consultative Technical Sales & Discovery: Serve as the lead technical authority, educating Walmart, Sam’s Club, and supplier engineering/operations teams on RFID capabilities, ARC specifications, and digital identification capabilities while conducting deep-dive discovery sessions to uncover high-ROI use cases beyond basic mandate compliance.

• Commercial Partnership & Revenue Generation: Partner side-by-side with the Strategic Account Manager (SAM) to co-develop enterprise account strategies, lead technical sales engagements, and take end-to-end ownership of the technical sales lifecycle to accelerate the transition from pilot phase to enterprise-wide rollout.

• Value Quantification: Co-create proof-of-concept (PoC) frameworks and technical business cases that demonstrate measurable ROI, enabling the commercial team to expand adoption and close revenue opportunities.

• Voice of the Customer: Act as the primary feedback loop between customer field operations and internal Avery Dennison teams—including Product Line Management (PLM), R&D, and Innovation—to influence future product roadmaps.

• Ecosystem Orchestration & Deployment Quality: Build and maintain technical alignment across converter networks, chip vendors, and hardware integrators while working with cross-functional teams to ensure inlay placement, read-rate performance, and system integration meet stringent standards prior to deployment.

• Experience: 5-8+ years of technical pre-sales, technical account management, or solution engineering experience, specifically driving complex RFID, IoT, sensor, or automated supply chain solutions.

• Technical Expertise: Deep subject matter expertise in UHF RFID, sensor technologies, ARC testing protocols, tag placement dynamics, and software/data platform integration.

• Consultative Sales Mindset: Demonstrated track record of working in a paired sales model (Commercial + Technical) with a proven ability to listen, educate, and articulate technical value to business stakeholders.

• Ecosystem & Retail Knowledge: Strong familiarity with large-scale retail supply chains, manufacturing processes, and enterprise ecosystems (Walmart/Sam's Club experience is strongly preferred).

• Solution Architecture: Proven ability to translate complex customer operational requirements into end-to-end technical solutions, including inlay design selection, placement guidelines, hardware/software requirements, and integration partners.

The salary range for this position is $129,225 - $192,976 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

Equal Opportunity Employer: Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status.

Reasonable Accommodations Notice: If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or [email protected] to discuss reasonable accommodations.

Identity Verification Notice: To maintain the integrity of our hiring process and protect our candidates from identity fraud, we require video and/or in-person interviews. As part of this verification, we may also ask you to take a brief photo. This image is used exclusively to ensure identity consistency and will be permanently deleted once the hiring process concludes.

Pre-employment Screening Notice: As part of our commitment to maintaining a safe and productive work environment, Avery Dennison requires all final candidates to successfully complete a comprehensive background check and a drug screening. These checks are conducted post-offer and are a condition of employment. All results will be considered in accordance with applicable local, state, and federal laws.