Technical Product Manager

About the COOL company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.

COOL Media products under the COOL company include DCO & Creative Automation, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Franchise & Multi-Location, a complete advertising management platform for franchise and network businesses; Media & Attribution, a managed service solution for agencies and brands to reach and measure audiences; Publisher Experiences, a premier SSP and engagement platform for publishers; and Supply-Side Platform, delivering website and app publishers everything they need to maximize their ad revenue.

Coming soon in 2026, COOL AI is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI. It automates every step of the media journey—from generating ad creatives to launching campaigns and optimizing performance across channels like Google and Facebook. With no agency fees or waiting, COOL AI helps brands maximize ROI through data-driven strategy, automated creative generation, and real-time performance measurement.

Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Our Core Values

At the COOL company, we believe in being C.O.O.L.:
Creative - we look to find solutions that others can’t and new ways of doing things that are smarter, faster, better and more efficient.

Open-minded - we’re always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.

Optimistic - The glass is always half full :) as a growing tech startup we’re always faced with new challenges, we overcome them because we see them as opportunities.

Leaders - We look for drivers, people who like to set the pace of the organization, who don’t simply go with the flow, you’re setting a fast impact pace and holding others to it. We look for speed, impact, and setting the industry benchmark.

We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.

That’s just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:

• Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
• 100% Viewability: the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
• Be Defiantly Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.

About the Role

The Technical Product Manager will serve as the bridge between our business teams, customers, and engineering organization. Reporting directly to the CTO, this role is responsible for identifying, prioritizing, and driving resolution of product issues, workflow gaps, usability improvements, and feature requests across COOLAI and related platforms.

The ideal candidate is highly technical, comfortable working in ambiguity, able to independently investigate issues, and capable of coordinating across Engineering, Data Science, Product, Sales, Customer Success, and Operations teams.

Challenges and Opportunities

As COOLAI continues to scale, feedback from clients, sales teams, and internal stakeholders is increasing rapidly. This role will help create structure around product feedback, improve execution efficiency, and allow technical leadership to focus on strategic initiatives and platform innovation.

This position offers significant growth opportunities and direct exposure to company leadership, AI-driven advertising technology, and next-generation marketing automation products.

Responsibilities and Duties

• Own intake and triage process for product feedback and issues
• Investigate reported problems and reproduce issues independently
• Distinguish between bugs, usability concerns, feature requests, and training gaps
• Prioritize issues based on customer impact, revenue impact, and strategic importance
• Write clear product requirements and engineering tickets
• Coordinate implementation with engineering and data science teams
• Communicate status and timelines to stakeholders
• Monitor product quality and identify recurring pain points
• Partner with Sales and Customer Success teams to gather user insights
• Drive continuous improvement of internal workflows and processes
• Help define product roadmap priorities based on customer feedback and business objectives
• Track product delivery metrics and ensure accountability across teams

Qualifications

• 3–7 years of experience in Product Management, Technical Product Management, Solutions Engineering, or similar role
• Experience working closely with software engineering teams
• Strong understanding of SaaS products and web applications
• Ability to troubleshoot technical issues independently
• Experience writing detailed product requirements and user stories
• Strong communication and stakeholder management skills
• Comfortable operating in fast-moving startup environments
• Experience with AI, AdTech, MarTech, DSPs, SSPs, or digital advertising is highly preferred

Professional Competencies

• Strong analytical thinking
• Exceptional organizational skills
• High ownership mentality
• Ability to work in ambiguity
• Strong prioritization skills
• Excellent written communication
• Customer-centric mindset
• Technical curiosity
• Cross-functional leadership
• Ability to influence without authority

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
• Must have a player/coach mentality, willing to both execute and lead
• Ability to juggle multiple projects concurrently and set and meet deadlines
• Skilled at receiving and providing direct feedback
• Collaborative mindset and great teamwork skills
• Entrepreneurial & adaptable; great learning skills
• Curious, research-minded, data-informed
• Able to search for possible solutions and apply them
• Creative confidence
• Proactive communicator
• A sense of humor and a love of online culture
• Thrives in a start-up culture

Benefits

• Health, Dental and Vision Insurance
• Paid Time Off
• Company Holidays
• Flexible work schedule
• 401k