Team Lead – SEO & Automation
Optimum Brew · Surat, India ·
- Seniority
- Lead
- Category
- Marketing
- Experience
- 1+ years
Optimum Brew · Surat, India ·
We are seeking a results-driven, technically sound, and automation-savvy Team Lead – SEO & Automation to spearhead our organic growth efforts. This role is ideal for someone who can lead a team, build scalable systems, and drive outcomes through modern SEO strategies, automation pipelines, and AI-powered tools.
As the SEO Lead, you’ll be responsible for crafting and executing a data-driven SEO strategy, optimizing content and technical SEO performance, automating key workflows, and coaching a high-performing team.
Drive measurable growth in organic traffic and keyword rankings across platforms.
Lead and mentor a high-performing SEO team to execute scalable strategies and achieve performance targets.
Design and implement automated SEO workflows using AI tools, no-code platforms, and APIs.
Ensure all SEO efforts align with business goals, user intent, and the latest algorithm updates.
Integrate AI and automation into content creation, technical audits, and SEO analysis to increase efficiency.
Maintain a high standard of technical, on-page, and content SEO, ensuring compliance with E-E-A-T and Core Web Vitals.
Deliver consistent insights and reporting on SEO KPIs, including traffic, rankings, conversions, and engagement.
Lead and mentor SEO, content, and outreach teams.
Develop and execute scalable SEO strategies.
Automate SEO workflows using AI and no-code tools.
Conduct technical audits and implement fixes.
Optimize content for keywords, E-E-A-T, and SERP intent.
Use AI tools for content creation and analysis.
Monitor KPIs using GA4, GSC, Ahrefs, SEMrush, etc.
Perform competitor and backlink analysis.
Collaborate with product and dev teams for on-page SEO.
Stay updated on algorithm changes and SEO trends.
SEO Tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog
AI & Automation: ChatGPT, Jasper, Surfer, Frase, Zapier, Make (Integromat), Google Sheets automation
Content SEO: E-E-A-T, keyword optimization, SERP analysis, on-page SEO
Technical SEO: Site audits, Core Web Vitals, schema markup, crawling/indexing optimization
Off-Page SEO: Backlink analysis, link-building strategy, outreach coordination
Analytics & Reporting: Google Data Studio, Excel/Sheets, Looker Studio
CMS Platforms: WordPress, Webflow, Shopify (basic knowledge)
Automation & APIs: No-code/low-code tools, basic API integration knowledge
Basic Coding (Bonus): Familiarity with HTML, CSS, and optionally Python or JavaScript for SEO automation
Proven success in scaling organic traffic and improving keyword rankings in competitive niches
Strong command of technical, on-page, off-page, and local SEO
Expertise in SEO automation workflows using tools like Zapier, Sheets, and AI platforms
Advanced use of AI tools (e.g., ChatGPT, Surfer, Frase) for content and SEO operations
Ability to conduct and interpret technical SEO audits, Core Web Vitals, and schema implementations
Skilled in keyword research, content strategy, and SERP intent mapping
Hands-on experience with SEO tools: GA4, GSC, Ahrefs, SEMrush, Screaming Frog
Track record of building and leading high-performing SEO and content teams
Comfortable working with data, dashboards, and performance reporting
Understanding of programmatic SEO, internal linking, and content distribution strategies
Graduate in any field
4+ years of hands-on SEO experience, with at least 1 year in a team leadership role
Proven track record of driving measurable organic growth and managing SEO projects end-to-end
Strong understanding of AI tools, SEO automation, and content frameworks