Web Strategy & Optimization Lead
Fivetran · Denver, Colorado, United States, AMER ·
- Work mode
- Hybrid
- Seniority
- Lead
- Employment
- Full time
- Category
- Marketing
Fivetran · Denver, Colorado, United States, AMER ·
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About Us
Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.
Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.
Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.
As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.
During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies. We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands-on execution mindset. This role is responsible for defining and driving the strategy for our highest-impact web experiences while independently leading complex initiatives from concept through launch, experimentation, optimization, and measurement.
As a senior individual contributor, you'll operate as the company's subject matter expert for web growth, partnering closely with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities, influence priorities, and deliver measurable business outcomes. Success in this role requires balancing long-term strategic thinking with a willingness to dive deep into execution. You'll establish scalable frameworks for experimentation, measurement, and operational excellence while remaining closely connected to the work – writing requirements, analyzing data, launching experiments, and continuously improving customer experiences.
This is a hybrid full-time position based out of our Denver, CO office, with two days per week in the office.
Technologies You’ll Use
Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets.
What You’ll Do
Skills We’re Looking For
Bonus Skills
#LI-JC1 #LI-Hybrid
The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.
Perks and Benefits
*May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.