Staff Product Marketing Launch Operations Manager
Okta · Bellevue, Washington; Chicago, Illinois; San Francisco, California; Toronto, Ontario, Canada ·
- Seniority
- Staff
- Category
- Marketing
- Experience
- 5+ years
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
Staff Product Marketing Launch Operations Manager
In this position, you’ll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world—from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment.
Responsibilities:
- GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting.
- GTM Strategy & Governance (before and after launch): Evolve Okta’s launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders.
- Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and support growth targets for new product introductions.
- Be the connector between multiple teams and drive alignment on key decisions to deliver results
- Identify, develop, and implement operational enhancements for efficiency and provide thought leadership and innovation in the launch process
- Collect meaningful key metrics to guide the launch and communicate results frequently with senior leadership
- Work closely with data and analytics teams to track and communicate product performance
- Leverage go-to-market and product knowledge to help anticipate risk and provide mitigation and escalation paths
- Assist in the development, project management, and organization of standard operating procedures within the Product Marketing team
Qualifications:
- At least 5 years of relevant experience in program & project management, leading product launches, and/or product marketing. General understanding of or experience with the go-to-market and product development lifecycle, including product launch.
- Excellent communication skills with a proven ability to clearly communicate with senior management, program stakeholders, and business unit leaders on launch activities and potential risks
- Strong leadership, interpersonal, and team skills to lead staff, colleagues, and cross-functional teams
- Ability to galvanize and align large and cross-functional teams to meet goals
- Experience in knowing when to probe deeper to identify risk and align teams to develop mitigation plan
- Strong organizational and project management skills with an ability to create, execute, and adjust plans as needed
- Experience working with go-to-market teams
- Ability to manage multiple priorities and tasks in a dynamic environment with competing priorities.
(P18574)
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: .
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