Staff Account Based Marketing Manager
GitLab Inc. · Remote, Canada; Remote, United States ·
- Work mode
- Remote
- Seniority
- Staff
- Category
- Marketing
You will lead the strategy and end-to-end execution of 1:Few account-based marketing campaigns for targeted verticals. You will manage account segmentation, develop tailored messaging, operationalize engagement signals for SDR outreach, and build measurement frameworks that connect ABM activity to pipeline and revenue. You will partner with Sales, Content, and Design stakeholders while independently owning strategic programs and evaluating marketing technology decisions.
Responsibilities
- Direct the strategy and end-to-end execution of 1:Few campaigns for targeted verticals
- Assess the marketing technology stack and make build-versus-buy decisions
- Drive jobs-to-be-done-based account segmentation and content tailoring
- Partner with Sales leadership on monthly alignment meetings and quarterly reviews
- Identify and operationalize engagement signals to trigger SDR outreach and personalized messaging
- Define and manage measurement frameworks linking ABM activity to pipeline and revenue
- Collaborate with Content, Design, and Sales to deliver regionally effective programs
Requirements
- Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment
- Experience running multi-tiered ABM programs at scale, including vertical-based campaigns and programmatic motions
- Experience aligning with Sales through shared accountability for pipeline results and account-level coordination
- Ability to evaluate and implement marketing technology, including cost-effective and AI-native alternatives
- Experience developing account segmentation and messaging using solution-oriented or jobs-to-be-done frameworks
- Strong quantitative skills and understanding of pipeline management and attribution metrics
- Experience designing and owning strategic programs from the ground up
Benefits
- Health, financial, and well-being benefits
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity compensation and Employee Stock Purchase Plan
- Parental Leave