Sr. Strategic Sales Planner in United

Job Description

About Solutions Planning

The Solutions Planning team transforms complexity into clear, sellable, execution-ready advertising solutions that drive profitable growth. As Digilant’s presale strategic planning function, Solutions Planning partners closely with Solutions, Sales, Media Planning, Media Activation, Analytics, Marketing, and Partner teams to architect omnichannel media solutions across programmatic display, video, CTV, audio, DOOH, RMN, search, social and emerging channels. The team operates in a fast-paced, high-ownership environment where strategic thinking, adaptability, speed, and execution readiness are critical to success.

Position Overview

Reporting to the Associate Director, Solutions Planning, the Sr. Planner independently leads the development of strategic, execution-ready sales plans and omnichannel advertising solutions that drive new business growth, client retention, and revenue expansion opportunities.

This role will serve as the primary Sr. Planner for a large utility-sector account, while also supporting strategic planning priorities across the broader Solutions Planning portfolio.

This role serves as a senior strategic partner across high-priority opportunities, translating evolving business challenges, campaign objectives, and marketplace dynamics into clear, scalable, and sellable solutions.

The Sr. Planner is expected to operate with a high degree of autonomy while balancing strategic innovation, operational feasibility, pricing competitiveness, profitability, and execution readiness. This role plays a critical part in shaping client-facing narratives, influencing solution direction, and helping ensure plans are built for successful execution.

The ideal candidate thrives in fast-paced environments, is able to bring structure and clarity to evolving business challenges, and brings a strong strategic point of view across omnichannel media, audience strategy, partner ecosystems, and measurement solutions.

Key Responsibilities

Strategic Planning & Solution Leadership

• Independently lead the development of omnichannel sales plans and strategic media recommendations across programmatic display, video, CTV, audio, DOOH, RMN, search, social, and emerging channels
• Translate complex or evolving client challenges into clear, structured, execution-ready solutions
• Architect media strategies that align audience insights, channel mix, inventory opportunities, measurement frameworks, pricing strategy, and business objectives
• Evaluate partner, data, inventory, and measurement opportunities to strengthen strategic recommendations and differentiate solutions
• Balance innovation, feasibility, operational readiness, profitability, and execution readiness throughout the planning process
• Support high-priority and high-visibility opportunities with strategic rigor and urgency
• Help identify upsell, cross-sell, and growth opportunities through proactive strategic thinking
• Leverage audience research and insights to inform strategic media recommendations, translating audience behaviors, interests, and preferences into actionable planning strategies
• Contribute ideas and strategic POVs that strengthen proposal quality, strategic differentiation, and client impact
• Work across major demand-side platforms (e.g., The Trade Desk, DV360, Meta, Yahoo DSP) and a broad network of publisher and supply-side partners to identify optimal channel mix, inventory access, and pricing for each opportunity

Reach & Frequency Modeling, Budget Management & Pricing Strategy

• Build and maintain detailed reach and frequency planning models, translating budget, audience size, campaign duration, and blended CPM into projected impressions and audience reach across channels and geographies
• Own and maintain channel-level and campaign-level budget and pricing sheets, ensuring accurate allocation, reconciliation, and IO alignment
• Structure and negotiate advanced pricing strategies, including CPM rate cards, margin targets, and DSP structures, to balance profitability with client budget goals
• Partner with internal methodology leads to continuously refine reach/frequency and pricing approaches, helping standardize planning frameworks across the broader team

Proposal Development & Strategic Storytelling

• Develop compelling client-facing narratives, sales plans, presentations, and strategic recommendation materials
• Shape proposal structure, messaging, and positioning to clearly communicate business value and strategic rationale
• Lead iterative revision processes across multiple stakeholders and evolving client feedback
• Present strategic recommendations internally and externally, helping build confidence in Digilant’s capabilities and strategic approach
• Support the creation of polished, execution-ready deliverables across complex and fast moving opportunities
• Contribute to thought leadership initiatives, strategic POVs, and proactive opportunity development where applicable
• Build and maintain client-facing media recommendation decks, including budget breakdowns, channel visuals, and campaign learnings, often collaborating directly and in real time with client stakeholders within shared documents

Cross-Functional Collaboration & Execution Readiness

• Partner closely with Sales, Media Activation, Analytics, Marketing, Media Planning, and Partner teams throughout the presale planning process
• Ensure solutions are strategically sound, operationally viable, scalable, and execution-ready prior to handoff
• Confidently present/articulate recommendations internally to Sales and Account Management ahead of client delivery, clearly communicating the rationale behind strategic decisions and demonstrating ownership and confidence in the final deliverables.
• Collaborate with activation and partner teams to validate inventory, targeting, measurement, pricing, and implementation considerations
• Help create alignment across teams while navigating fast-moving timelines and shifting priorities
• Contribute to process improvements, planning frameworks, and strategic best practices across the department
• Maintain strong organization, communication, and follow-through across multiple concurrent opportunities and deadlines
• Coordinate intake, organization, and routing of creative assets across channels, and partner with high-impact and rich-media creative partners (e.g., Kargo, Netsertive, Nextdoor, Teads, Airtory) to scope, price, and produce premium ad units, including CTV, audio (streaming audio and radio creative spots), and display placements
• Partner with trafficking/ad operations teams to ensure pixel and landing page updates align with new creative launches

Team Development & Strategic Support

• Serve as a strategic resource and collaborative mentor for Planners and newer team members
• Support onboarding, knowledge sharing, and collaborative problem-solving across the team
• Help reinforce consistency, strategic rigor, quality, and execution readiness across deliverables
• Contribute to a collaborative team culture centered around accountability, adaptability, continuous learning, and strategic excellence

Key Competencies

• Ability to balance speed, strategic thinking, and execution readiness in fast-paced environments
• Strong strategic planning and problem-solving capabilities
• Excellent storytelling, presentation, and communication skills
• Comfortable making informed decisions amid evolving business needs and shifting priorities
• Strong understanding of omnichannel media strategy and advertising ecosystems
• High attention to detail with strong organizational and prioritization skills
• Ability to create structure and clarity within complex or evolving business challenges
• Collaborative mindset with strong cross-functional communication and relationship-building skills
• Commercial mindset with awareness of pricing, profitability, and business impact
• Curiosity around emerging media trends, ad tech, measurement, AI, and innovation

Qualifications

• 5+ years of experience in digital media, programmatic advertising, media strategy, ad tech, or related fields
• Strong experience developing omnichannel media strategies and strategic recommendations
• Experience with programmatic platforms, some paid social and search, audience strategy, and/or measurement solutions
• Experience presenting strategic recommendations to internal and/or external stakeholders
• Familiarity with audience research, media planning, competitive intelligence, and marketplace analysis tools
• Advanced experience with Canva, PowerPoint/Google Slides and Excel/Google Sheets
• Bachelor’s degree or equivalent experience
• Experience building reach and frequency models and managing multi-channel budget/pricing sheets a plus
• Familiarity with major DSPs (The Trade Desk, Yahoo, DV360), advanced pricing/reach & frequency, and high-impact/rich-media ad units
• Comfortable collaborating directly with client stakeholders in real time within shared planning documents

Digilant by ISPD Overview:

Digilant is a media strategy and buying partner that connects the dots between audiences, channels, and data. Backed by the global expertise of ISPD, we empower advertisers to forge deeper connections with their audiences through access to technology and intelligence. Founded in 2008 in Boston, Digilant brings together over 100 experts in media, strategy, commerce, social, search, and more to create meaningful business impact for clients. For more information, visit .

Digilant, Inc. is an equal opportunity employer.