Sr Staff Marketing Specialist

Job Purpose/Background:

• Formulate and lead the execution of the promotion strategy and go-to-market plan for All Embedded Processing Portfolio (MCU, MPU, Wireless device, NFC) products and solutions to generate new opportunities, Design-in and revenue growth.
• Ability to define winning strategies to break into new markets, customers and applications.
• Able to clearly articulate product & core technologies covering Renesas EP products and solutions across target applications.
• ensuring the best-in-class support for the assigned perimeter through the collaboration with Application Engineering team.

Principal Accountabilities:

• Drive effective promotion strategy to grow new opportunities and Design-in funnel in assigned perimeter in order to contribute to EP Japan revenue growth.
• Develop effective Go to Market strategy and successful execution of these plans to generate new demand for EP products
• Drive new roadmap development in partnership with product management teams to win new growth markets and customers
• Enable and drive sales team to meet new opp, design-in and design-win goals with training, regular communication, direct customer and distributor promotion.
• Ability to provide a complete overview of EP products and associated solution offering, necessary Ecosystem, SW as well as in-house or partner solutions
• Provide marketing collateral that informs and influence sales, partners, distributors and key customer decision makers
• Understands overall semiconductor/EP market including competitive positioning to propose fighting strategies to help increase Renesas market share.
• Ensure best in class technical support, managing priority and customer expectations.

Knowledge, Skills and Experience:

(Must-have)

• Agile leader/business driver with good mix of commercial and technical experience
• Proven track record of driving internal & external stakeholders to achieve business goals.
• Strong communication skills and interpersonal skills
• Strong technical background and understanding of embedded systems, latest technologies as well as major application segments e.g. IoT, Smart Home, Industrial and other key embedded applications.
• Solid Product & Segment Marketing knowledge and capability
• Good team player with ability to work in local and global team

(Nice-have)

• Good team player with ability to work in global team

ルネサスは、「To Make Our Lives Easier（人々の暮らしをより豊かで快適にする）」というPurposeのもと、組込み半導体ソリューションを提供するグローバル企業です。世界30か国以上で活躍する21,000人を超えるエンジニアや課題解決のプロフェッショナルとともに、自動車、産業、インフラ、IoT分野における世界最先端のテクノロジー開発に携わり、より安全で、健康的で、環境にやさしく、スマートな未来の実現に貢献しています。

ルネサスでは、「TAGIE（Transparent、Agile、Global、Innovative、Entrepreneurial）」を企業文化の中核としています。TAGIEは、私たちの働き方や成長のあり方、そしてPurposeの実現に向けた取り組みを支える共通の価値観です。この協調的な精神と挑戦するマインドセットが、半導体技術を通じた産業の変革と、世界中の人々の暮らしへの貢献を可能にしています。

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