Sr. Specialist Marketing CRM

WHAT’S ON YOUR PLATE?

Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all talabat markets.

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

WHAT DID WE ORDER?

• Bachelor's degree in marketing or equivalent, with a strong data focus.

• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.

• Excellent excel skills.

• Experience in working with CRM and campaign management tools like Braze or similar is a plus.

• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.

• Good time management skills.

• Fluency in written and spoken English. Arabic fluency is a plus

• Good interpersonal, communication and presentation skills

• Proactive, responsible, attention to detail and a good team player