Sr. Software Engineer, Web

About Affinity:

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500+ experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.

Role: Web Developer

Base Location: Mumbai

Company Website –

Business Unit: www.nucleuslinks.ai

About Role:

The ideal candidate is someone who has rich experience in building consumer facing web products at scale and has deeper understanding of how internet works. This person will be a part of our Nucleus tech team. Nucleus is a fast-growing SaaS platform which is an Automation platform for publishers to maximise their Affiliate Revenue. Nucleus works with top commercial publishers globally and has 3000+ Merchants and 25+ Networks integrated.

This person has to be innovative and diligent, someone who understands browsers, web page structuring, can analyze and solve problems, make progress, identify risks, and develop solutions. He should be able to work with a team to achieve product goals in time.

Roles & Responsibilities:

• Handle assignments related to our SAAS product frontend ad-platforms, backend application development, deployment, optimization, performance and scale.

• Proficiency in Laravel, MVC Framework and Core PHP for backend development.

• Handle browser compatibility issues across various web browsers, and determine challenges with web page structure for parsing content, and handle responsive design, perform web page performance audit and manage client-side optimization etc.

• Work with technology, product and business teams to enhance commercial value of the product by building/updating product features.

• Build cross-browser compatible, highly performant, highly scalable, efficient, distributed, cloud based, low latency product.

• Write clean, testable, readable and maintainable code that scales. Take ownership of assignments, code and features, from design through production deployment, enhancements and support. Troubleshoot production issues and identify practical solutions.

• Develop relevant analytics data to keep track of product growth. Understand data thoroughly and have insights about the various business use cases.

• Ensure application design and code performance is of highest quality.

• Support customer-facing teams with data insights, reports, analysis, and actionable recommendations.

Required Skills:

• Experience:

Minimum 2 years of hands-on experience in developing scalable web application and working on UX friendly applications

• Languages/Frameworks:

Strong command of HTML, and CSS for front-end development. Well versed in using frameworks like Laravel.

• Fundamentals:

Clear understanding of DNS workings and its implications on web applications.

Understanding of how frontend integrates with the backend to ensure smooth UX

• Database:

Ability to write optimized MySQL queries and work with databases efficiently.

• Version Control:

Familiarity with Git and its workflows for collaborative software development.

• CI/CD Tools:

Proficiency in CI/CD development tools, particularly Jenkins, to automate testing and deployment processes.

• Education:

B.E. / B. Tech / MCA

Good-to-Have:

• Caching Technologies: Knowledge and practical experience in caching technologies like Redis to enhance application performance
• Familiarity with React JS or Golang, though not mandatory, would be advantageous.
• Developing various ad formats using JS widgets for websites, these JS widgets will be integrated as JS Tags by publisher partners for various ad layouts.
• Curiosity and zeal to pick up new technologies and pivot as per the requirement at hand