Sr. Project Manager, Marketing Program Management

Key Responsibilities

Project & Program Leadership

• Lead end-to-end execution of complex marketing projects and programs, from intake and planning through launch, adoption, and post-implementation review.

• Translate business goals into actionable project plans, timelines, milestones, dependencies, and resource requirements.

• Manage multiple concurrent initiatives with competing priorities while maintaining quality, speed, and alignment to business objectives.

• Ensure project scope, risks, assumptions, and decisions are clearly documented and proactively managed throughout the lifecycle.

Cross-Functional Coordination

• Partner closely with Marketing leaders and cross-functional stakeholders, including Creative, Media, CRM, Analytics, Operations, Product, IT, Legal, and external vendors, to drive execution.

• Facilitate project meetings, status reviews, working sessions, and decision forums to maintain momentum and remove roadblocks.

• Build strong relationships across departments to improve collaboration, clarify ownership, and ensure timely delivery of key initiatives.

Planning, Governance & Process Management

• Support the Director of Program Management in establishing and maintaining project governance standards, workflows, and delivery discipline across the Marketing organization.

• Drive project intake, prioritization, timeline development, and workback scheduling for major marketing initiatives.

• Monitor project progress against deadlines, deliverables, budget inputs, and strategic objectives, escalating issues as needed.

• Identify opportunities to streamline processes, improve team efficiency, and strengthen project delivery capabilities across the department.

Risk, Change & Issue Management

• Anticipate project risks, dependencies, and constraints, and develop mitigation plans to minimize impact to deliverables and timelines.

• Manage changes to scope, timeline, or stakeholder expectations with clear communication and documented alignment.

• Escalate critical risks and decisions to the Director of Program Management and senior stakeholders with recommendations for resolution.

Communication & Reporting

• Provide clear, concise, and actionable status reporting to project teams, department leadership, and executive stakeholders.

• Prepare project updates, dashboards, and summaries that communicate progress, risks, business impact, and next steps.

• Ensure alignment across teams through timely communication, transparent documentation, and proactive follow-up.

Execution Excellence

• Drive accountability for deliverables across matrixed teams without direct authority.

• Maintain a high standard of organization, detail, and follow-through to ensure seamless execution.

• Support a culture of operational rigor, continuous improvement, and results-driven project management within Marketing.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field.

• 5–8+ years of project management, program management, or marketing operations experience, preferably within a complex, fast-paced marketing environment.

• Proven experience leading large-scale, cross-functional projects with multiple stakeholders and dependencies.

• Strong understanding of marketing workflows, campaign development processes, and integrated go-to-market execution.

• Excellent organizational, communication, facilitation, and stakeholder management skills.

• Demonstrated ability to manage ambiguity, solve problems, and drive execution in matrixed environments.

• Proficiency in project management tools such as Asana, Workfront, Monday.com, Jira, Smartsheet, or similar platforms.

• Strong presentation and reporting skills, including the ability to distill complex information into executive-ready updates.

Preferred

• Experience in a corporate marketing, retail, consumer, or multi-channel business environment.

• PMP, CAPM, Agile, Scrum, or other project/program management certification.

• Experience supporting marketing technology, customer journey, campaign, or operational transformation initiatives.

• Familiarity with budgeting, resource planning, and change management principles.

Core Competencies

• Project and program leadership

• Cross-functional collaboration

• Strategic planning and prioritization

• Risk and issue management

• Process improvement

• Executive communication

• Organizational agility

• Attention to detail and follow-through

• Influence without authority

• Results orientation

Success Measures / Key Performance Indicators

• On-time and on-budget delivery of assigned marketing initiatives

• Achievement of project milestones and launch readiness

• Stakeholder satisfaction and cross-functional alignment

• Reduction in project bottlenecks, delays, and execution issues

• Improved visibility, governance, and accountability across projects

• Adoption of standardized processes and project management best practices

• Demonstrated contribution to marketing efficiency, speed to market, and business outcomes